Social tooling has consolidated around two jobs: getting content out on a schedule, and understanding what happened after it went out. AI has been added to both, mostly as drafting help and as summarization of comment volume.
The differences that matter are structural rather than clever. Which networks does the tool hold official API access for, and what happens to your workflow when a platform changes its terms. How does it adapt one idea across channels that reward completely different formats. Whether the analytics can still answer your question after a platform stops exposing a metric publicly.
We are explicit in these reviews about one boundary. Tools that automate publishing through official APIs are fine. Tools that automate engagement, following or direct messaging put your accounts at risk regardless of how the feature is described, and we say so plainly when we find it.