What is Dig?
Dig is a cutting-edge Social Video Intelligence Platform designed to help brands monitor, analyze, and control their presence across social video platforms. In a world where billions of videos are created and shared daily, Dig provides real-time insights into what’s being said, shown, and felt about your brand. With coverage of 95% of social videos across platforms like TikTok, Instagram Reels, and YouTube, Dig ensures you never miss a beat. It’s not just about tracking hashtags or keywords—Dig dives deep into the visuals, spoken words, and narratives to give you a complete picture.
Dig Features
- Video-First Collection: Captures and analyzes 95% of social videos globally, ensuring comprehensive coverage.
- In-Video Analysis: Decodes spoken words, visuals, captions, and products within videos for detailed insights.
- Narrative Extraction: Groups related clips to surface emerging trends, both positive and negative.
- Real-Time Alerts: Notifies you instantly about sensitive leaks, disinformation, or vulnerable narratives.
- Impact Scoring: Evaluates the damage and contribution of narratives, users, and posts with daily metrics.
- Response Management: Offers tools for counter-narrative suggestions, automated takedowns, and strategic planning.
Dig Use Cases
- For Comms Leaders: Stay ahead of crises by identifying and addressing negative narratives before they escalate.
- For Consumer Insights Teams: Understand customer sentiment and leverage trends to refine products and marketing strategies.
- For Legal Teams: Monitor for sensitive leaks or disinformation that could harm your brand’s reputation.
- Example: A global beverage brand uses Dig to track a viral TikTok trend featuring their product. By analyzing the narrative, they identify a negative sentiment tied to a specific ingredient. They quickly launch a counter-campaign, turning the situation into a win.
Conclusion
In a video-first world, staying on top of social video trends isn’t just an option—it’s a necessity. Dig empowers brands to take control of their social video presence with unparalleled precision and speed. From real-time alerts to in-depth narrative analysis, Dig ensures you’re always one step ahead. Whether you’re looking to prevent damage, seize opportunities, or amplify wins, Dig is the ultimate tool for social video intelligence. Ready to get a grip on social video? Dig in and take control today.
