What is Smart Targeting?
Smart Targeting is an AI-powered real estate farming tool designed to help agents and agencies identify homeowners most likely to sell their properties within the next 12 months. By leveraging predictive algorithms and data analytics, it analyzes over 2,000 attributes from past listings to pinpoint the top 20% of potential sellers in your farm area. This means you can focus your marketing efforts on the right people, saving time and money while growing your listing pipeline. With 82% of sellers listing with the first agent they speak to, Smart Targeting ensures you’re that agent.
Smart Targeting Features
- Predictive Analytics: Identifies homeowners likely to sell using advanced data analysis.
- Custom Farm Area Definition: Define your target area using zip codes or custom shapes on a map.
- Multi-Channel Marketing: Automates campaigns with online ads, email marketing, postcards, and handwritten letters.
- Automated Follow-Ups: Streamlines communication with potential sellers through scheduled follow-ups.
- Lead Conversion Tools: Directs leads to landing pages for CMAs and local market trends to move them through your pipeline.
- Comprehensive Data Insights: Analyzes 20 years of listing data to predict future trends.
Smart Targeting Use Cases
- Real Estate Agents: Grow your listing pipeline by targeting the right homeowners at the right time.
- Real Estate Agencies: Equip your agents with a tool that maximizes ROI on marketing efforts.
- Marketing Teams: Create hyper-targeted campaigns that resonate with potential sellers.
- Real Estate Investors: Identify properties likely to hit the market soon for investment opportunities.
- Example: Imagine you’re an agent in a competitive market. Instead of wasting resources on mass marketing, Smart Targeting helps you focus on the 20% of homeowners most likely to sell. You send personalized postcards, emails, and ads, and when they respond, you’re the first agent they talk to. Boom—you’ve got a new listing!
Conclusion
Smart Targeting is a game-changer for real estate professionals. By combining predictive analytics with automated marketing, it helps you focus on the homeowners most likely to sell, saving you time and money. Whether you’re a solo agent or part of a large agency, this tool can transform how you approach real estate farming. Ready to get more listings and commissions? Smart Targeting is your secret weapon.
