Tool profileVidMob
Creative analytics built on official measurement partnerships with ad platforms
VidMob is an official measurement partner of every major ad platform, so it reads creative and performance data through sanctioned APIs rather than inferring it. Its scale claims are not independently verifiable, and no pricing is published.
Visit VidMobIs VidMob worth it?
- What it is
- Creative analytics built on official measurement partnerships with ad platforms
- Worth a look if
- You run creative at volume across many ad platforms and need element-level findings that transfer to the next brief.
- Skip it if
- You are a small or mid-market advertiser, since nothing here is priced for that, or you want creative generation rather than measurement.
- Cost to start
- Not published, enterprise sales only. No. None.
VidMob at a glance
| Job category | Media Buying |
|---|---|
| What it replaces | Inferring creative performance from campaign-level reporting |
| Pricing model | Paid only |
| Starting price | Not published, enterprise sales only |
| Free tier | None. |
| Getting started | Sales contact required |
| Built for | Large advertisers running creative at volume across many platforms simultaneously |
| Company | Not published |
| Last verified | August 2026 |
VidMob pricing and plans
VidMob does not publish pricing. Not published, enterprise sales only None.
- No pricing is published. Enterprise sales only.
No pricing information is published. Given the named customer base, assume enterprise contracting with annual commitment, and expect scoping to be based on spend or asset volume.
VidMob features: what it does
- Official measurement partnership with every major ad platform means sanctioned data access rather than inference from what a pixel can see
- Creative scoring works at the element level, which is the layer where a finding transfers to the next brief
- Diversity and representation measurement is a real capability that few creative platforms offer at all
- Named enterprise customers including Diageo, Johnson and Johnson and Burger King indicate the tier it genuinely serves
VidMob limitations
- No pricing is published anywhere, so the cost is a sales conversation with no anchor
- Scale figures such as 3 trillion creative elements and 18 million assets are unauditable and describe the corpus rather than what it predicts for you
- The claimed 2X increase in click and view-through rate has no stated baseline, methodology or holdout
- Creative measurement is correlational by nature, and separating what an element caused from what it merely accompanied requires testing the platform does not run for you
Who VidMob is for
| Your situation | What that means here |
|---|---|
| Large multi-platform advertiser | Official partnership with every major ad platform means sanctioned creative and performance data across all of them. |
| Small or mid-market advertiser | Nothing about the pricing posture or customer list suggests you are the intended buyer. |
| Single-platform advertiser | Native creative reporting covers most of the need without an enterprise contract. |
| Creative strategist | Element-level scoring is the layer at which a finding transfers to the next brief. |
| Brand with representation commitments | Diversity and representation measurement across a full asset library is difficult to produce any other way. |
| Team wanting creative generation | This measures and scores rather than produces, which is a different purchase. |
VidMob use cases for marketers
- Paid social and video creative analytics, scored at the element level rather than by ad ID.
- Cross-platform creative measurement through official partnerships, giving sanctioned data access rather than pixel inference.
- Diversity and representation measurement in creative, which few creative platforms offer.
VidMob performance claims, checked
VidMob states more than 40 proprietary models trained on over 3 trillion creative elements, drawn from 18 million assets across more than 300,000 ad accounts, and claims a 2X increase in click-through and view-through rate. The corpus figures describe scale rather than effect. The 2X claim names no control group, no time window and no account set, so it is not a forecast for another advertiser.
VidMob FAQ
What does official platform partnership actually buy you?
Sanctioned access to creative and performance data through the platforms’ own measurement APIs, rather than reconstructing it from what a third party can observe. Partnership status is granted rather than engineered, so a competitor cannot simply build it.
Are the scale numbers meaningful?
They describe the training corpus, not your results. A finding that thumbnails with faces outperform is aggregate and may reverse in your category. Treat the corpus as a source of hypotheses to test rather than conclusions to apply.
VidMob sources and references
- VidMob describes more than 40 proprietary AI models trained on over 3 trillion creative elements tied to performance, drawn from analysis of 18 million assets across more than 300,000 ad accounts, and states it is the only official partner of every major ad platform. It cites customers including Diageo, Johnson and Johnson, Meta and Burger King and claims a 2X increase in click-through and view-through rate.vidmob.com
- Vidmob publishes a help centre article answering frequently asked questions about Creative Scoring, the element-level scoring capability this entry describes.help.vidmob.com
Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.