Tool profileScale Insights
Rule-based Amazon PPC automation, priced by how many ASINs you automate
Free trial78 USD a month for Scale 5 on monthly billing, rising to 688 USD a month for Scale 100
Overview
Scale Insights automates Amazon PPC by letting sellers stack rules built from 11 algorithms and more than 200 parameters, covering bids, placement, dayparting, daily budgets, negatives, blacklists, whitelists, imports and revives, across Sponsored Products, Sponsored Brands and Sponsored Display campaigns. Ads insights, mass campaigns and sales insights are included in every plan. Pricing is by automated ASIN, not by total ASINs: 78 USD a month for 5 up to 688 USD for 100, with a 1% of ad spend plan for unlimited ASINs. A 30 day free trial needs no credit card.
Visit Scale InsightsIs Scale Insights worth it?
- What it is
- Rule-based Amazon PPC automation, priced by how many ASINs you automate
- Worth a look if
- Scale Insights fits an Amazon seller or agency that wants to build its own bid and budget rules for a defined set of ASINs, from 5 ASINs at 78 USD a month to 100 at 688 USD, and wants to preview each change before it runs.
- Skip it if
- You want the tool to choose bidding strategy for you rather than build rules, or you sell outside the 12 listed Amazon marketplaces, since no other channel is named.
- Cost to start
- 78 USD a month for Scale 5 on monthly billing, rising to 688 USD a month for Scale 100. Trial only. No free plan. 30 day free trial with no credit card, full features, automation limited to 1 product in 1 country.
Scale Insights at a glance
| Job category | Media Buying |
|---|---|
| What it replaces | Manual bid and budget changes in the Amazon Ads console, or spreadsheet-driven PPC rules |
| Pricing model | Trial only |
| Starting price | 78 USD a month for Scale 5 on monthly billing, rising to 688 USD a month for Scale 100 |
| Free tier | No free plan. 30 day free trial with no credit card, full features, automation limited to 1 product in 1 country. |
| Getting started | Free trial |
| Built for | Amazon sellers who want to build and stack their own bid, placement, budget and negative-keyword rules |
| Company | Not published |
| Last verified | October 2026 |
Scale Insights pricing and plans
| Plan | Price | What it includes | What that works out at |
|---|---|---|---|
| Scale 5 | 78 USD a month, or 748 USD for a year | 5 automated ASINs, mass campaigns, ads insights, sales insights | 78 / 5 = 15.60 USD per automated ASIN a month. Yearly: 748 / 12 / 5 = 12.47 USD. |
| Scale 10 | 98 USD a month, or 940 USD for a year | 10 automated ASINs, mass campaigns, ads insights, sales insights | 98 / 10 = 9.80 USD per automated ASIN a month. Yearly: 940 / 12 / 10 = 7.83 USD. |
| Scale 20 | 178 USD a month, or 1,708 USD for a year | 20 automated ASINs, mass campaigns, ads insights, sales insights | 178 / 20 = 8.90 USD per automated ASIN a month. Yearly: 1,708 / 12 / 20 = 7.12 USD. |
| Scale 35 | 288 USD a month, or 2,764 USD for a year | 35 automated ASINs, mass campaigns, ads insights, sales insights | 288 / 35 = 8.23 USD per automated ASIN a month. Yearly: 2,764 / 12 / 35 = 6.58 USD. |
| Scale 50 | 388 USD a month, or 3,724 USD for a year | 50 automated ASINs, mass campaigns, ads insights, sales insights | 388 / 50 = 7.76 USD per automated ASIN a month. Yearly: 3,724 / 12 / 50 = 6.21 USD. |
| Scale 75 | 548 USD a month, or 5,260 USD for a year | 75 automated ASINs, mass campaigns, ads insights, sales insights | 548 / 75 = 7.31 USD per automated ASIN a month. Yearly: 5,260 / 12 / 75 = 5.84 USD. |
| Scale 100 | 688 USD a month, or 6,604 USD for a year | 100 automated ASINs, mass campaigns, ads insights, sales insights | 688 / 100 = 6.88 USD per automated ASIN a month. Yearly: 6,604 / 12 / 100 = 5.50 USD. |
| The 1% Plan | 1% of monthly ad spend | Unlimited automated ASINs. Contact required. |
- An automated ASIN is the unit. Automating one ASIN in the US and the same ASIN in Canada takes 2 automated ASINs, and several ad groups tied to the same ASIN need only 1.
- Ad groups with multiple variations need an associated ASIN set by hand before they can be automated.
- The 1% of ad spend plan makes cost depend on ad spend: 1,000 USD of monthly ad spend would cost 10 USD, and 50,000 USD would cost 500 USD, so it only undercuts Scale 100 below roughly 68,800 USD a month.
- Yearly prices are the 20% discount the page labels, and 748 / (78 x 12) = 0.80 confirms it on Scale 5.
Prices are in USD. Each plan shows a monthly and a yearly price, and the yearly option is labelled 20% off: 748 USD for Scale 5, 940 for Scale 10, 1,708 for Scale 20, 2,764 for Scale 35, 3,724 for Scale 50, 5,260 for Scale 75 and 6,604 for Scale 100. A 1% of ad spend plan covers unlimited automated ASINs on contact. The site states there are no setup fees, no cancellation fees and no contracts, and that credit cards are the only accepted payment.
Scale Insights features: what it does
- Stackable rules built from 11 algorithms and 200+ parameters: bidding, placement, dayparting, status, daily budget, negatives, blacklist, whitelist, import and revive rules
- Applies automation to existing Sponsored Products, Sponsored Brands and Sponsored Display campaigns, with templates to reuse a strategy
- Previews upcoming changes before the algorithms run, shows step-by-step calculations for each action, and keeps a history of changes
- Ads insights, mass campaigns and sales insights in every plan, linking pricing, advertising and promotions to organic sales
- Supports 12 Amazon marketplaces: the United States, Canada, Mexico, the United Kingdom, Germany, France, Italy, Spain, the Netherlands, Japan, Singapore and Australia
Scale Insights limitations
- Plans are priced by automated ASIN: one automated ASIN automates one ASIN in one marketplace, so the same ASIN in the US and Canada needs two.
- No free plan is listed. The 30 day trial gives full feature access but limits automation to 1 product in 1 country.
- Only credit cards are accepted at the moment.
- The page describes rules and algorithms the user configures. It does not describe a model that sets bidding strategy on its own.
Who Scale Insights is for
| Your situation | What that means here |
|---|---|
| Seller automating a handful of top ASINs | Scale 5 covers 5 automated ASINs at 78 USD a month, and ASINs left out of automation do not count toward the plan. |
| Seller listing the same ASINs in several countries | One automated ASIN is one ASIN in one marketplace, so each extra country multiplies the count. |
| Agency with a large client catalog | Scale 100 is 688 USD a month for 100 automated ASINs, and the 1% of ad spend plan lifts the ASIN cap. |
| Seller who wants to see what a rule will do first | The page lists previews of upcoming changes, step-by-step calculations and a change log. |
| Buyer who wants to test with real campaigns | The 30 day trial has no card and full features, but automation is limited to 1 product in 1 country. |
| Seller who pays by bank transfer or invoice | The site says credit cards are the only accepted payment at the moment. |
Scale Insights use cases for marketers
- Adjusting keyword bids toward a target ACOS and pausing keywords that spend without sales, using rules set by the seller.
- Harvesting performing search terms into new keywords and adding non-performing words as negatives.
- Applying one automation template across many Sponsored Products, Brands and Display campaigns.
Scale Insights FAQ
How are automated ASINs counted?
You pay for the ASINs you automate, not the ASINs in your account. One automated ASIN automates one ASIN in one marketplace, so the same ASIN in the US and Canada needs two.
What does the free trial include?
Thirty days with full access to the features, including PPC analytics and automation tools, with automation limited to 1 product in 1 country. No credit card is required.
Which Amazon marketplaces are supported?
The United States, Canada, Mexico, the United Kingdom, Germany, France, Italy, Spain, the Netherlands, Japan, Singapore and Australia.
Scale Insights sources and references
- The Scale Insights pricing page lists plans in USD by automated ASIN: Scale 5 at 78 USD a month or 748 USD a year, Scale 10 at 98 or 940, Scale 20 at 178 or 1,708, Scale 35 at 288 or 2,764, Scale 50 at 388 or 3,724, Scale 75 at 548 or 5,260 and Scale 100 at 688 or 6,604, with yearly billing labelled 20% off. Each plan includes mass campaigns, ads insights and sales insights, and stacks unlimited algorithms and actions. The 1% Plan gives unlimited automated ASINs for 1% of monthly ad spend. One automated ASIN automates one ASIN in one marketplace, so 1 ASIN in the US and CA needs 2 automated ASINs. The page offers a 30-days free trial with no credit card required.scaleinsights.com
- The Scale Insights homepage describes Amazon PPC automation with 11 algorithms and 200+ parameters, including dayparting, status, whitelist, bidding, placement, revive, import, negative word, daily budget, negative and blacklist rules, applied with templates across existing SP, SB or SD ads. It says users can see upcoming changes before the algorithms execute them, view step-by-step calculations for each algorithm and review historical changes, and that every plan includes ads insights, mass campaigns and sales analytics.scaleinsights.com
Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.