Tool profileOz
Image and video ads built from a website URL, sold as monthly credit plans
Paid from day one19.99 USD a month for Starter, rising to 99.99 USD for Professional and from 599 USD for Enterprise
Overview
Oz, which trades as HeyOz, reads a website URL to build a brand profile and product catalogue, then generates static ads, UGC videos, product reshoots, carousels and story videos. Plans are 19.99, 44.99 and 99.99 USD a month for 100, 250 and 550 credits, with every tool and model on every plan. Credits reset monthly with no rollover, and only monthly billing is offered.
Visit OzIs Oz worth it?
- What it is
- Image and video ads built from a website URL, sold as monthly credit plans
- Worth a look if
- Oz fits a DTC brand or small agency that wants 50 to 275 two-credit image ads or 10 to 55 ten-credit videos a month for 19.99 to 99.99 USD, and is happy to buy credits month by month.
- Skip it if
- You want credits that roll over, an annual discount, or more than one connected social account per platform below the 99.99 USD a month Professional plan.
- Cost to start
- 19.99 USD a month for Starter, rising to 99.99 USD for Professional and from 599 USD for Enterprise. No. No free plan. The homepage advertises 3 free ads on signup with no card, and the pricing page does not describe a trial.
Oz at a glance
| Job category | Ad Creative |
|---|---|
| What it replaces | Briefing freelancers and editors for each ad variant |
| Pricing model | Paid only |
| Starting price | 19.99 USD a month for Starter, rising to 99.99 USD for Professional and from 599 USD for Enterprise |
| Free tier | No free plan. The homepage advertises 3 free ads on signup with no card, and the pricing page does not describe a trial. |
| Getting started | Paid from day one |
| Built for | DTC brands that want image and video ad variants generated from their own product pages |
| Company | Not published |
| Last verified | October 2026 |
Oz pricing and plans
| Plan | Price | What it includes | What that works out at |
|---|---|---|---|
| Starter | 19.99 USD a month (13.99 USD first month) | 100 credits a month, one brand, 1 connected social account per platform, every tool and model, standard support | 19.99 / 100 = 0.20 USD a credit. A 2-credit image ad is about 0.40 USD and a 10-credit video about 2.00 USD. |
| Basic | 44.99 USD a month (31.49 USD first month) | 250 credits a month, one brand, 1 connected social account per platform, every tool and model, standard support | 44.99 / 250 = 0.18 USD a credit. A 2-credit image ad is about 0.36 USD and a 10-credit video about 1.80 USD. |
| Professional | 99.99 USD a month (69.99 USD first month) | 550 credits a month, several brands, unlimited connected social accounts, every tool and model, priority support | 99.99 / 550 = 0.182 USD a credit. A 2-credit image ad is about 0.36 USD and a 10-credit video about 1.82 USD. |
| Enterprise | From 599 USD a month, not discounted | No credits. Oz makes the ads: about 5 image ads and 2 video ads a week delivered, unlimited social accounts, a dedicated named contact |
- Credit rates published for common models: standard image 1 credit, professional image 2 credits, lite video 5, video with sound 8, standard video 10 and professional grade video 15.
- The page quotes yields at 2 credits for a static ad and 10 for a video: Starter about 50 image ads or 10 videos, Basic about 125 or 25 and Professional about 275 or 55 in the plan details table.
- Every tool and every model is on every plan. Only credits, connected social accounts and support speed change between plans.
- The Starter card reads 100 credits = 100 static ads, while the 2-credit rate and the plan details table give about 50. This entry uses the 2-credit rate.
- The Generate button shows the credit cost before it is spent.
- The first month carries a 30% discount, then the full monthly price applies.
All plans are billed monthly. A 30% first-month discount is applied automatically at checkout, bringing Starter to 13.99 USD, Basic to 31.49 USD and Professional to 69.99 USD for the first month. Enterprise is not discounted.
Oz features: what it does
- Reads a website URL to build a brand profile, a product catalogue and customer and competitor profiles that feed every ad
- Generates static ads, lifestyle shoots, TikTok-style UGC, product reshoots, product shot videos, carousels and story videos
- Offers 40+ ready-made AI avatars, or avatars generated from a text prompt, with voices in 10 languages
- Rebuilds an uploaded reference ad around your own product, or takes a product URL straight to a finished ad
- Edits assets in built-in image and video editors, then posts or schedules to Instagram, TikTok and YouTube
Oz limitations
- Credits do not roll over. The allowance resets at the start of each billing month.
- Every plan is billed monthly. The FAQ says annual and quarterly billing are not offered yet.
- Starter and Basic allow one connected account per social platform. Unlimited accounts start at Professional.
- The credit cost depends on the model. Images cost 1 or 2 credits and videos 5 to 15, so the number of ads a plan yields has to be worked out per model.
- Enterprise is priced from 599 USD a month and replaces credits with delivered ads, so it cannot be compared to the credit plans directly.
Who Oz is for
| Your situation | What that means here |
|---|---|
| Brand that wants roughly 25 video ads a month | Basic at 44.99 USD a month gives 250 credits, which the page converts to about 25 videos at 10 credits each. |
| Agency running several client brands | Starter and Basic are one brand each. Several brands and unlimited social accounts start at Professional, 99.99 USD a month. |
| Team that spends credits unevenly across months | Unused credits reset each billing month and there is no annual or quarterly plan to smooth it. |
| Advertiser who wants the cheapest model per asset | A standard image is 1 credit and a lite video 5, against 15 for a professional grade video, so model choice changes the yield threefold. |
| Brand that would rather hand the work over | Enterprise from 599 USD a month delivers about 5 image ads and 2 video ads a week instead of credits. |
| Buyer who wants to test before paying | No free plan is listed. The homepage mentions 3 free ads on signup, with no terms on the pricing page. |
Oz use cases for marketers
- Producing batches of static and video ad variants for Meta and TikTok campaigns from a product URL.
- Turning a competitor's or a viral ad's structure into a version built around your own product and brand.
- UGC-style hook videos with AI avatars, posted or scheduled to Instagram, TikTok and YouTube.
Oz performance claims, checked
The homepage shows outcome figures such as +45% thumb-stop ratio, +37% conversion rate, -95% cost per creative and +34% average ROAS lift. It gives no baseline, test design, period or sample size for them, and the testimonials name brands only by revenue band.
Oz FAQ
How many ads does a plan make?
It depends on the model. At 2 credits per static ad and 10 per video, 100 credits gives about 50 images or 10 videos, and 550 credits gives about 275 or 55.
Do unused credits roll over?
No. The pricing FAQ says the allowance resets at the start of each billing month.
Is there annual billing?
No. The FAQ says every plan is monthly for now.
Oz sources and references
- The HeyOz pricing page lists Starter at 19.99 USD a month for 100 credits, Basic at 44.99 USD a month for 250 credits and Professional at 99.99 USD a month for 550 credits, with a 30% first-month discount taking them to 13.99, 31.49 and 69.99 USD, and Enterprise from 599 USD a month with no credits. Credit costs are 1 credit for a standard image, 2 for a professional image, 5 for a lite video, 8 for video with sound, 10 for a standard video and 15 for a professional grade video. Credits do not roll over and reset at the start of each billing month, and every plan is monthly.heyoz.com
- The HeyOz homepage says it builds brand DNA, a product catalogue, customer profiles and competitors from a website URL, offers 40+ ready-to-use avatars, can rebuild an uploaded ad around your product, generates static ads, UGC ads, product reshoots, carousels and story videos, and advertises 3 free ads on signup with no card needed.heyoz.com
Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.