Tool profileDenote
Saves and analyses competitor ads from Facebook, TikTok and Instagram, by ad spy tier
Free tier19 USD per month for Lite, rising to 99 USD for Business
Overview
Denote saves ads from the Facebook Ad Library, TikTok and Instagram through a Chrome or Edge extension, organises them in boards and tags, and adds ad spend, views and running time on top of the Facebook Ad Library. It also lists competitor ad spy reports, an ad library of over 2M ads, AI analysis of visuals, copy and hooks, and AI script generation. Plans are 19, 49 and 99 USD a month, with Ad Spy allowances of 1, 10 and 30.
Visit DenoteIs Denote worth it?
- What it is
- Saves and analyses competitor ads from Facebook, TikTok and Instagram, by ad spy tier
- Worth a look if
- Denote fits a paid social team that tracks competitor ads and spend, with 10 Ad Spy slots and 5 extra seats on Pro at 49 USD a month, or 30 slots and 15 seats on Business at 99 USD.
- Skip it if
- You need a defined free plan, since the free start is not described on the pricing page, or you want to know what an Ad Spy slot counts, which the page does not state.
- Cost to start
- 19 USD per month for Lite, rising to 99 USD for Business. Yes. Free start: the Save Ads extension is listed as free and the homepage offers Start Denote Free. The limits are not published, and the pricing page lists Lite as the lowest paid tier.
Denote at a glance
| Job category | Research and Intelligence |
|---|---|
| What it replaces | Screenshotting competitor ads and tracking their spend in spreadsheets |
| Pricing model | Free tier |
| Starting price | 19 USD per month for Lite, rising to 99 USD for Business |
| Free tier | Free start: the Save Ads extension is listed as free and the homepage offers Start Denote Free. The limits are not published, and the pricing page lists Lite as the lowest paid tier. |
| Getting started | Free tier |
| Built for | Ecommerce brands and media buyers researching competitor creative and spend |
| Company | Denote Inc Sub, Singapore |
| Last verified | October 2026 |
Denote pricing and plans
| Plan | Price | What it includes | What that works out at |
|---|---|---|---|
| Lite | 19 USD a month, or 9.5 USD a month on the promotional annual plan | 1 Ad Spy, limited ad library, swipe file and boards, 0 additional seats, extension with unlimited saving and downloading, ad spend filters | 19 / 1 Ad Spy = 19 USD an Ad Spy. Promotional annual: 9.5 x 12 = 114 USD a year. |
| Pro | 49 USD a month, or 24.5 USD a month on the promotional annual plan | 10 Ad Spy, unlimited ad library, swipe file and boards, 5 additional seats, top ads rankings with advanced filters | 49 / 10 Ad Spy = 4.90 USD an Ad Spy. Promotional annual: 24.5 x 12 = 294 USD a year. |
| Business | 99 USD a month, or 49.5 USD a month on the promotional annual plan | 30 Ad Spy, unlimited ad library, swipe file and boards, 15 additional seats, top ads rankings with advanced filters | 99 / 30 Ad Spy = 3.30 USD an Ad Spy. Promotional annual: 49.5 x 12 = 594 USD a year. |
- Additional seats beyond the included 0, 5 and 15 cost 10 USD per extra seat per month on every tier.
- The annual prices shown were part of a Summer Sale described as a one-time offer, at half the monthly price. The standard annual price is not shown.
- The promotional annual plan is non-refundable. A monthly subscription is refundable within 24 hours of the first payment.
- The pricing page lists an AI Ad Maker tab next to Swipe File, Ad Spy and Collaboration without describing its limits.
Monthly prices are 19, 49 and 99 USD. The pricing page showed a Summer Sale on annual plans at up to 50 percent off, at 9.5, 24.5 and 49.5 USD a month, with the promotional annual plan non-refundable. Monthly subscriptions are refundable within 24 hours of the first payment.
Denote features: what it does
- Saves ads from the Facebook Ad Library, TikTok and Instagram with one click, kept in folders, boards and tags, and downloadable
- Adds views, ad spend and running time to Facebook Ad Library results, with filters on spend, views, running days and country
- Competitor ad spy reports covering ad spend, top ad copy, running time and landing page, with a brand saved as a board
- An ad library of over 2M ads, with ad copy, CSV and poster export
- AI analysis of visuals, copy and hooks, AI transcription and AI script generation
- Team collaboration with roles for viewing, managing and approving creatives, comments and public share links
Denote limitations
- The pricing page lists no free plan and does not state the limits of the free start the homepage advertises.
- Lite lists the Ad Library, swipe file and boards as Limited, and the page does not say what the limit is.
- The unit counted by Ad Spy (1, 10 and 30) is not defined, and AI usage caps are not published.
- Extra seats cost 10 USD per seat per month, on top of the 0, 5 and 15 additional seats included in Lite, Pro and Business.
Who Denote is for
| Your situation | What that means here |
|---|---|
| Media buyer watching one competitor | Lite gives 1 Ad Spy at 19 USD a month, with a limited ad library and swipe file. |
| Agency tracking competitors for several clients | Pro lists 10 Ad Spy and Business 30, at 49 and 99 USD a month, and the Ad Spy unit is not defined. |
| Creative team of 5 to 15 people | Included additional seats are 5 on Pro and 15 on Business, and extras cost 10 USD per seat a month. |
| Team that wants to start without paying | A free start and a free extension are advertised, and the free limits are not published. |
| Buyer weighing annual billing | The Summer Sale annual rate is 50 percent off the monthly price and non-refundable, and the standard annual price is not shown. |
| Team wanting AI-generated ads, not research | AI script generation and AI analysis are listed, while AI Ad Maker is named without detail. |
Denote use cases for marketers
- Researching competitor ads and estimated spend on Meta before briefing new creative.
- Building a shared swipe file and reference board of ads for a creative team or client.
- Using AI analysis and script generation on saved ads to draft new ad scripts.
Denote performance claims, checked
The homepage reports 10M+ ads tracked, 120k+ daily ads, 14+ platforms and 50000+ brands. It gives no method, date range or definition of a tracked ad for these figures.
Denote FAQ
Which platforms does Denote save ads from?
The Facebook Ad Library, TikTok and Instagram, through a Chrome or Edge extension. The homepage also states 14+ platforms.
Does Denote show competitor ad spend?
Yes. Ad spend, views and running time are listed for Facebook Ad Library ads, and competitor ad spy reports include ad spend, top ad copy, running time and landing page.
What does an extra seat cost?
10 USD per extra seat per month. Lite includes no additional seats, Pro includes 5 and Business includes 15.
Denote sources and references
- The Denote pricing page lists Lite at 19 USD a month with 1 Ad Spy, 0 additional seats and a limited ad library and swipe file; Pro at 49 USD with 10 Ad Spy, 5 additional seats and an unlimited ad library and swipe file; and Business at 99 USD with 30 Ad Spy and 15 additional seats. Additional seats cost 10 USD per extra seat per month. A Summer Sale shows annual prices of 9.5, 24.5 and 49.5 USD a month, the promotional annual plan is non-refundable, and a monthly subscription is refundable within 24 hours of the first payment.denote.net
- The Denote homepage says ads are saved from the Facebook Ad Library, TikTok and Instagram with one click, organised in folders, boards, tags and filters, with views, ad spend and running time shown for Facebook ads. It lists competitor ad spy reports, an ad library of over 2M quality ads, AI analysis of visuals, copy and hooks, AI script generation, and team roles to view, manage and approve creatives. It says Denote is operated by Denote Inc Sub, a company registered in Singapore.denote.net
Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.