Tool profile

ChatGPT

OpenAI's assistant with Free, Go, Plus, Pro and per-seat Business plans

Free tier8 EUR a month for Go, 23 EUR for Plus, from 103 EUR for Pro. Business seats are 21 EUR a month billed annually or 26 EUR billed monthly
Overview

ChatGPT is OpenAI's assistant, sold as Free, Go, Plus and Pro for individuals and Business and Enterprise for teams. The pricing page shows euro prices: Go 8, Plus 23, Pro from 103, and Business seats at 21 or 105 billed annually. Most limits are stated as limited, expanded or unlimited rather than as numbers.

Visit ChatGPT

Is ChatGPT worth it?

What it is
OpenAI's assistant with Free, Go, Plus, Pro and per-seat Business plans
Worth a look if
ChatGPT fits a marketer who wants projects, scheduled tasks and custom GPTs, which the pricing page lists from Plus at 23 EUR a month, or a team of 2 to 200 on Business seats.
Skip it if
You need published message, image or deep research quotas to budget against, since the pricing page gives words such as limited and expanded rather than numbers.
Cost to start
8 EUR a month for Go, 23 EUR for Plus, from 103 EUR for Pro. Business seats are 21 EUR a month billed annually or 26 EUR billed monthly. Yes. Free plan at 0 EUR: unlimited text chats with GPT-6 subject to abuse guardrails, and limited uploads, image creation, voice, deep research, memory and Codex access.

ChatGPT at a glance

Job categoryContent and Copy
What it replacesSeparate drafting, research and spreadsheet analysis tools
Pricing modelFree tier
Starting price8 EUR a month for Go, 23 EUR for Plus, from 103 EUR for Pro. Business seats are 21 EUR a month billed annually or 26 EUR billed monthly
Free tierFree plan at 0 EUR: unlimited text chats with GPT-6 subject to abuse guardrails, and limited uploads, image creation, voice, deep research, memory and Codex access.
Getting startedFree tier
Built forIndividual marketers using search, deep research, image creation and data analysis in one assistant
CompanyOpenAI
Last verifiedOctober 2026

ChatGPT pricing and plans

PlanPriceWhat it includesWhat that works out at
Free0 EUR a monthUnlimited text chats subject to abuse guardrails, limited uploads, image creation, voice chats, deep research and memory
Go8 EUR a monthMore messages with tools, uploads, image creation and voice chats, and longer memory. May include ads.
Plus23 EUR a monthExpanded messages, uploads, image creation and deep research, projects, scheduled tasks, custom GPTs, expanded memory
ProFrom 103 EUR a month3 usage tiers, unlimited and faster image creation, maximum deep research and memory, expanded projects, tasks and custom GPTs
Business, standard seat21 EUR a month billed annually, 26 EUR billed monthlyAll ChatGPT features, connections to Google Workspace, Slack, GitHub and Microsoft 365, SAML, SSO and MFA, usage analytics, no training on business data by default26 - 21 = 5 EUR a month, about 19% more for monthly billing than annual.
Business, premium seat105 EUR a month billed annually, 130 EUR billed monthly5 times more usage than a standard seat with no 5-hour limit, and Dots always-on agents105 / 21 = 5 times the annual standard seat price, for 5 times the stated usage.
EnterpriseCustom, through salesEnterprise-grade security and support. Price not published.
  • Business is for teams of 2 to 200 employees and seat types can be mixed.
  • Enterprise and Business can purchase credits for more access.
  • OpenAI for Nonprofits offers up to 75% off Business or Enterprise, according to the page.
  • ChatGPT for Teachers is free for verified U.S. K-12 educators through June 2027, and Edu is sold through sales.
  • Context window sizes differ by plan, for example 27K on Free and 54K on Go and Plus for instant chats, per the comparison table.

Go, Plus and Business are monthly plans, and Business and Enterprise also offer annual billing. Business starts at 2 users.

ChatGPT features: what it does

  • Free includes unlimited text chats with GPT-6 subject to abuse guardrails, with limited uploads, image creation, voice, deep research and memory
  • Plus adds expanded messages, uploads, image creation and deep research, plus projects, scheduled tasks and custom GPTs
  • Pro offers a choice of 3 usage tiers, unlimited and faster image creation, maximum deep research and memory, and expanded projects, tasks and custom GPTs
  • The comparison table lists search, file uploads, projects, scheduled tasks, data analysis, image generation, interactive tables and charts, and deep research
  • Business seats include connections to Google Workspace, Slack, GitHub and Microsoft 365, SAML, SSO and MFA, and no training on business data by default

ChatGPT limitations

  • The pricing page states limits for Free, Go and Plus as limited, more or expanded and publishes no message, image or deep research counts.
  • Go may include ads, according to the pricing page.
  • Business is for teams of 2 to 200 employees, and Enterprise pricing is not published.
  • The Pro price is shown as from 103 EUR a month, and the price of each of the 3 usage tiers is not shown on the fetched page.
  • Prices were shown in euros for this visit and may differ by region.

Who ChatGPT is for

Your situationWhat that means here
Marketer trying the assistant for freeFree lists unlimited text chats subject to abuse guardrails, with limited uploads, image creation and deep research.
Content marketer who builds repeatable promptsProjects, scheduled tasks and custom GPTs are listed from Plus at 23 EUR a month.
Heavy image creation or deep researchPro lists unlimited and faster image creation and maximum deep research, from 103 EUR a month.
Agency or marketing team of 5Business seats are 21 EUR annual or 26 EUR monthly each, for 2 to 200 employees, with SSO and no training on data by default.
Team that needs more usage per personA premium seat is 105 EUR annual and lists 5 times the usage of a standard seat.
Buyer who needs numeric quotasThe page describes Free, Go and Plus limits in words only and publishes no counts.

ChatGPT use cases for marketers

  • Drafting and researching content briefs with search and deep research, then organising them in projects.
  • Producing image concepts and analysing campaign exports with data analysis on a paid plan.
  • Building custom GPTs for repeatable copy tasks on Plus or above.

ChatGPT FAQ

How much does ChatGPT cost?

The pricing page showed Free at 0 EUR, Go at 8 EUR, Plus at 23 EUR and Pro from 103 EUR a month, with Business seats at 21 EUR annual or 26 EUR monthly. Prices were shown in euros for this visit.

What do Free users get?

Unlimited text chats with GPT-6 subject to abuse guardrails, with limited uploads, image creation, voice, deep research and memory.

Is ChatGPT Business suitable for a small team?

The page says Business starts at 2 users and is for teams of 2 to 200 employees, with SAML, SSO, MFA and no training on business data by default.

ChatGPT sources and references

  1. The ChatGPT pricing page shows Free at 0 EUR, Go at 8 EUR, Plus at 23 EUR and Pro from 103 EUR a month, with limited, more, expanded and maximum usage described in words for uploads, image creation, deep research and memory. It lists projects, scheduled tasks and custom GPTs from Plus and says Go may include ads.chatgpt.com
  2. The ChatGPT Business and Enterprise pricing view lists a standard seat at 21 EUR a month billed annually or 26 EUR monthly and a premium seat at 105 EUR annual or 130 EUR monthly with 5 times the usage. Business is for teams of 2 to 200 employees with SAML, SSO and MFA, connections to Google Workspace, Slack, GitHub and Microsoft 365, and no training on business data by default. Enterprise pricing is custom.chatgpt.com

Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.