ChatGPT
OpenAI's assistant with Free, Go, Plus, Pro and per-seat Business plans
ChatGPT is OpenAI's assistant, sold as Free, Go, Plus and Pro for individuals and Business and Enterprise for teams. The pricing page shows euro prices: Go 8, Plus 23, Pro from 103, and Business seats at 21 or 105 billed annually. Most limits are stated as limited, expanded or unlimited rather than as numbers.
Visit ChatGPTIs ChatGPT worth it?
- What it is
- OpenAI's assistant with Free, Go, Plus, Pro and per-seat Business plans
- Worth a look if
- ChatGPT fits a marketer who wants projects, scheduled tasks and custom GPTs, which the pricing page lists from Plus at 23 EUR a month, or a team of 2 to 200 on Business seats.
- Skip it if
- You need published message, image or deep research quotas to budget against, since the pricing page gives words such as limited and expanded rather than numbers.
- Cost to start
- 8 EUR a month for Go, 23 EUR for Plus, from 103 EUR for Pro. Business seats are 21 EUR a month billed annually or 26 EUR billed monthly. Yes. Free plan at 0 EUR: unlimited text chats with GPT-6 subject to abuse guardrails, and limited uploads, image creation, voice, deep research, memory and Codex access.
ChatGPT at a glance
| Job category | Content and Copy |
|---|---|
| What it replaces | Separate drafting, research and spreadsheet analysis tools |
| Pricing model | Free tier |
| Starting price | 8 EUR a month for Go, 23 EUR for Plus, from 103 EUR for Pro. Business seats are 21 EUR a month billed annually or 26 EUR billed monthly |
| Free tier | Free plan at 0 EUR: unlimited text chats with GPT-6 subject to abuse guardrails, and limited uploads, image creation, voice, deep research, memory and Codex access. |
| Getting started | Free tier |
| Built for | Individual marketers using search, deep research, image creation and data analysis in one assistant |
| Company | OpenAI |
| Last verified | October 2026 |
ChatGPT pricing and plans
| Plan | Price | What it includes | What that works out at |
|---|---|---|---|
| Free | 0 EUR a month | Unlimited text chats subject to abuse guardrails, limited uploads, image creation, voice chats, deep research and memory | |
| Go | 8 EUR a month | More messages with tools, uploads, image creation and voice chats, and longer memory. May include ads. | |
| Plus | 23 EUR a month | Expanded messages, uploads, image creation and deep research, projects, scheduled tasks, custom GPTs, expanded memory | |
| Pro | From 103 EUR a month | 3 usage tiers, unlimited and faster image creation, maximum deep research and memory, expanded projects, tasks and custom GPTs | |
| Business, standard seat | 21 EUR a month billed annually, 26 EUR billed monthly | All ChatGPT features, connections to Google Workspace, Slack, GitHub and Microsoft 365, SAML, SSO and MFA, usage analytics, no training on business data by default | 26 - 21 = 5 EUR a month, about 19% more for monthly billing than annual. |
| Business, premium seat | 105 EUR a month billed annually, 130 EUR billed monthly | 5 times more usage than a standard seat with no 5-hour limit, and Dots always-on agents | 105 / 21 = 5 times the annual standard seat price, for 5 times the stated usage. |
| Enterprise | Custom, through sales | Enterprise-grade security and support. Price not published. |
- Business is for teams of 2 to 200 employees and seat types can be mixed.
- Enterprise and Business can purchase credits for more access.
- OpenAI for Nonprofits offers up to 75% off Business or Enterprise, according to the page.
- ChatGPT for Teachers is free for verified U.S. K-12 educators through June 2027, and Edu is sold through sales.
- Context window sizes differ by plan, for example 27K on Free and 54K on Go and Plus for instant chats, per the comparison table.
Go, Plus and Business are monthly plans, and Business and Enterprise also offer annual billing. Business starts at 2 users.
ChatGPT features: what it does
- Free includes unlimited text chats with GPT-6 subject to abuse guardrails, with limited uploads, image creation, voice, deep research and memory
- Plus adds expanded messages, uploads, image creation and deep research, plus projects, scheduled tasks and custom GPTs
- Pro offers a choice of 3 usage tiers, unlimited and faster image creation, maximum deep research and memory, and expanded projects, tasks and custom GPTs
- The comparison table lists search, file uploads, projects, scheduled tasks, data analysis, image generation, interactive tables and charts, and deep research
- Business seats include connections to Google Workspace, Slack, GitHub and Microsoft 365, SAML, SSO and MFA, and no training on business data by default
ChatGPT limitations
- The pricing page states limits for Free, Go and Plus as limited, more or expanded and publishes no message, image or deep research counts.
- Go may include ads, according to the pricing page.
- Business is for teams of 2 to 200 employees, and Enterprise pricing is not published.
- The Pro price is shown as from 103 EUR a month, and the price of each of the 3 usage tiers is not shown on the fetched page.
- Prices were shown in euros for this visit and may differ by region.
Who ChatGPT is for
| Your situation | What that means here |
|---|---|
| Marketer trying the assistant for free | Free lists unlimited text chats subject to abuse guardrails, with limited uploads, image creation and deep research. |
| Content marketer who builds repeatable prompts | Projects, scheduled tasks and custom GPTs are listed from Plus at 23 EUR a month. |
| Heavy image creation or deep research | Pro lists unlimited and faster image creation and maximum deep research, from 103 EUR a month. |
| Agency or marketing team of 5 | Business seats are 21 EUR annual or 26 EUR monthly each, for 2 to 200 employees, with SSO and no training on data by default. |
| Team that needs more usage per person | A premium seat is 105 EUR annual and lists 5 times the usage of a standard seat. |
| Buyer who needs numeric quotas | The page describes Free, Go and Plus limits in words only and publishes no counts. |
ChatGPT use cases for marketers
- Drafting and researching content briefs with search and deep research, then organising them in projects.
- Producing image concepts and analysing campaign exports with data analysis on a paid plan.
- Building custom GPTs for repeatable copy tasks on Plus or above.
ChatGPT FAQ
How much does ChatGPT cost?
The pricing page showed Free at 0 EUR, Go at 8 EUR, Plus at 23 EUR and Pro from 103 EUR a month, with Business seats at 21 EUR annual or 26 EUR monthly. Prices were shown in euros for this visit.
What do Free users get?
Unlimited text chats with GPT-6 subject to abuse guardrails, with limited uploads, image creation, voice, deep research and memory.
Is ChatGPT Business suitable for a small team?
The page says Business starts at 2 users and is for teams of 2 to 200 employees, with SAML, SSO, MFA and no training on business data by default.
ChatGPT sources and references
- The ChatGPT pricing page shows Free at 0 EUR, Go at 8 EUR, Plus at 23 EUR and Pro from 103 EUR a month, with limited, more, expanded and maximum usage described in words for uploads, image creation, deep research and memory. It lists projects, scheduled tasks and custom GPTs from Plus and says Go may include ads.chatgpt.com
- The ChatGPT Business and Enterprise pricing view lists a standard seat at 21 EUR a month billed annually or 26 EUR monthly and a premium seat at 105 EUR annual or 130 EUR monthly with 5 times the usage. Business is for teams of 2 to 200 employees with SAML, SSO and MFA, connections to Google Workspace, Slack, GitHub and Microsoft 365, and no training on business data by default. Enterprise pricing is custom.chatgpt.com
Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.