Tool profilead:personam
Self-serve programmatic DSP with a free planning mode and two flat monthly plans
Free tier149 EUR per month for Starter, rising to 299 EUR for Pro
Overview
ad:personam is a self-serve demand-side platform for buying programmatic display, video, connected TV, audio and in-app media, with inventory reached through the Adform DSP. Planning Mode is 0 EUR a month and covers an AI Media Planner, a forecast tool and domain research. Live display campaigns start on Starter at 149 EUR a month, and video, CTV, audio and in-app formats need Pro at 299 EUR. Both paid plans carry a 30 day free trial, and the vendor states there is no minimum ad spend.
Visit ad:personamIs ad:personam worth it?
- What it is
- Self-serve programmatic DSP with a free planning mode and two flat monthly plans
- Worth a look if
- ad:personam fits an agency or small business that wants to buy programmatic display in-house for 149 EUR a month, and to research inventory in a free Planning Mode before any budget is committed.
- Skip it if
- You need connected TV, audio or in-app inventory without paying 299 EUR a month for Pro, or you need contract length and cancellation terms stated before signing up.
- Cost to start
- 149 EUR per month for Starter, rising to 299 EUR for Pro. Yes. Free plan with Planning Mode (AI Media Planner, forecast tool, domain research), which does not deliver live campaigns. 30 day free trial on Starter and Pro.
ad:personam at a glance
| Job category | Media Buying |
|---|---|
| What it replaces | An accredited programmatic partner or agency trading desk |
| Pricing model | Free tier |
| Starting price | 149 EUR per month for Starter, rising to 299 EUR for Pro |
| Free tier | Free plan with Planning Mode (AI Media Planner, forecast tool, domain research), which does not deliver live campaigns. 30 day free trial on Starter and Pro. |
| Getting started | Free tier |
| Built for | Web agencies buying programmatic display for clients without an accredited partner |
| Company | Not published |
| Last verified | October 2026 |
ad:personam pricing and plans
| Plan | Price | What it includes | What that works out at |
|---|---|---|---|
| Planning Mode | 0 EUR a month | AI Media Planner with 3 assistants, forecast tool, Domain Query, Domain Discovery, Data Marketplace research, browsing of 330+ inventory sources and 30+ exchanges, PMP deal exploration. No live campaign delivery. | |
| Starter | 149 EUR a month, with a 30 day free trial | Everything in Planning Mode plus display ads (JPG, PNG, native), AI Banner Generator, Insight Agent, AI Reports, Universal Pixel, conversion pixels, contextual and audience targeting, domain and inventory lists, geo targeting, Looker Studio integration | 149 EUR x 12 monthly payments = 1,788 EUR a year. |
| Pro | 299 EUR a month, with a 30 day free trial | Everything in Starter plus MP4 video, connected TV, in-app, audio, HTML5 and third-party tag display, VAST and VPAID support, app targeting lists, curated deals, priority support | 299 EUR x 12 = 3,588 EUR a year. Pro costs 150 EUR a month more than Starter, which is the price of leaving display-only buying. |
- Both paid plans offer a 30 day free trial, started from the Starter and Pro buttons.
- The vendor states a 0 EUR minimum ad spend, so the subscription is the only fixed cost named on the pricing page.
- Media spend billing, payment terms for ad spend and any platform or data fee are not described in the pricing text.
- A Monthly and Annually toggle appears on the page. The annual prices are not in the cached text.
Prices are the figures on the pricing page's default view. A Monthly and Annually toggle is shown but the annual figures are not in the page text. The vendor describes the pricing as having no minimum commitment and no minimum ad spend.
ad:personam features: what it does
- Planning Mode is free and includes an AI Media Planner with 3 specialised assistants, a forecast tool for reach, impressions and win rates, Domain Query, Domain Discovery and a Data Marketplace for targeting segments
- Starter covers display ads in JPG, PNG and native formats, an AI Banner Generator that builds creatives from a URL and a prompt, and AI Reports that summarise campaign results as an analyst narrative
- Targeting on Starter includes cookieless contextual analysis, third-party and IAB audiences, domain lists with bid multipliers, inventory source lists and geo targeting from country level to a GPS radius
- Pro adds MP4 video, connected TV, in-app, audio, HTML5 and third-party tags, VAST and VPAID support, app targeting lists, curated deals and priority support
- Inventory is reached through the Adform DSP, with 330+ inventory sources and 30+ ad exchanges, and creative hosting included via Adform
ad:personam limitations
- Video, connected TV, audio and in-app formats, curated deals and priority support are limited to Pro at 299 EUR a month.
- Contract length, cancellation terms and overage rules are not stated in the pricing page text.
- The pricing page has a Monthly and an Annually payment toggle. The cached text carries one set of figures and does not give the annual prices.
- How media spend is billed on top of the subscription is not stated on the pricing page, which says only that there is no minimum commitment.
Who ad:personam is for
| Your situation | What that means here |
|---|---|
| Agency that wants to test inventory before spending | Planning Mode is 0 EUR a month and includes the forecast tool, Domain Query and Data Marketplace, but it does not deliver live campaigns. |
| Small business running display banners only | Starter at 149 EUR a month covers JPG, PNG and native display ads plus an AI Banner Generator that builds creatives from a URL and prompt. |
| Advertiser that needs connected TV or audio | CTV, audio, in-app and MP4 video are listed only on Pro at 299 EUR a month. |
| Team that reports in Looker Studio | Looker Studio integration is listed on Starter, so it is not a reason to move up to Pro. |
| Buyer with a small or uncertain budget | The vendor states no minimum ad spend, but how media spend is billed is not described, so the real floor is the 149 EUR subscription. |
| Procurement that needs contract terms in writing | Contract length, cancellation terms and overage rules are not stated in the pricing page text. |
ad:personam use cases for marketers
- Programmatic display buying for clients or a single brand, with domain and inventory lists, contextual targeting and conversion pixels for CPA optimisation.
- Pre-campaign planning: forecasting reach and costs and researching domains in Planning Mode before a subscription is bought.
- Cross-channel video, CTV and audio buying on Pro, with VAST and VPAID tags for third-party video servers.
ad:personam performance claims, checked
The homepage reports 99% customer satisfaction and 99+ media agencies and small businesses as users. It gives no survey method, sample size or date for the satisfaction figure.
ad:personam FAQ
Can ad:personam be used without paying anything?
Only Planning Mode, which is 0 EUR a month. It includes the AI Media Planner, forecast tool, Domain Query, Domain Discovery and Data Marketplace research, but live campaigns need Starter or Pro.
Is there a minimum ad spend?
The homepage and pricing page state a minimum ad spend of 0 EUR and no minimum commitment. How media spend is billed is not described in the pricing text.
Which ad formats are on which plan?
Starter covers display ads in JPG, PNG and native formats. Pro adds MP4 video, connected TV, audio, in-app and HTML5 or third-party tag display, with VAST and VPAID support.
ad:personam sources and references
- The ad:personam pricing page lists Planning Mode at 0 EUR a month with an AI Media Planner with 3 specialised assistants, a Forecast tool, Domain Query, Domain Discovery and a Data Marketplace; Starter at 149 EUR a month with a 30-Day Free Trial covering display ads (JPG, PNG, native), an AI Banner Generator, Insight Agent, AI Reports, Universal Pixel, conversion pixels, contextual targeting, domain targeting lists, inventory source lists, geo targeting and Looker Studio integration; and Pro at 299 EUR a month with a 30-Day Free Trial adding video, connected TV, in-app, audio, HTML5 and third-party tags, VAST and VPAID support, app targeting lists, curated deals and priority support. The page shows a Monthly and Annually payment toggle and says there is no minimum commitment.adpersonam.io
- The ad:personam homepage describes a self-serve DSP for agencies and small businesses with 330+ inventory sources, 30+ ad exchanges and a minimum ad spend of 0 EUR, where users sign up, plan for free in Planning Mode, then subscribe to launch campaigns across display, video, CTV and audio. It states that ad hosting is included via Adform, that inventory is reached through the Adform DSP, and that an Insight Agent turns campaign data into recommendations.adpersonam.io
Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.