What is Marqo?
Marqo is a cutting-edge AI-powered search engine designed to revolutionize how businesses handle search functionalities. Unlike traditional search platforms, Marqo uses advanced machine learning to understand user intent, delivering highly personalized and relevant results. By analyzing click-stream, purchase, and event data, Marqo creates a tailored search experience that boosts customer satisfaction, engagement, and revenue. In fact, businesses using Marqo have seen a significant increase in search satisfaction and a decrease in exit rates, often delivering ROI in less than three weeks.
Marqo Features
- Personalized AI Search: Connects to your product catalog and user behavior data to train a custom LLM for your brand.
- Multimodal Search: Search with images, text, or a combination of both for more accurate results.
- Customized Search: Tailor search results based on user behavior, preferences, and business goals.
- Recommendations: Suggest similar products or items with the highest likelihood to convert.
- Zero-Result Elimination: Ensures users always find what they need, even with uncommon search terms.
- Automated Tagging: Reduces manual effort by analyzing images, text, and historical behavior to optimize search rankings.
Marqo Use Cases
- E-commerce: Boost product discovery and conversion rates by delivering hyper-relevant search results. For example, a fashion retailer can use Marqo to let customers search for products using images of outfits they like.
- Content Platforms: Improve user engagement by helping visitors find articles, videos, or resources quickly and accurately.
- Marketplaces: Enhance the search experience for buyers and sellers by understanding complex query intent.
- Customer Support: Use Marqo to power internal knowledge bases, helping support teams find answers faster.
- Startups: Offer advanced search capabilities as a unique selling point to attract users.
Conclusion
Marqo is a game-changer for businesses looking to elevate their search functionality. By combining personalized AI, multimodal search, and seamless integration, it delivers a search experience that’s not just smarter but also more profitable. Whether you’re an e-commerce giant, a content platform, or a startup, Marqo’s ability to understand and adapt to user behavior ensures your customers always find what they’re looking for—even before they know it themselves. Ready to see the difference? Book a demo today and experience the future of search.
