What is Clay?
Clay is a cutting-edge AI-powered platform designed to supercharge your go-to-market (GTM) strategies. It combines data enrichment, AI research agents, and automated workflows to help businesses act on unique data insights. With access to 100+ premium data sources, Clay ensures you’re working with the most comprehensive and accurate data available. Whether you’re enriching leads, timing outreach, or cleaning data, Clay makes it seamless and efficient.
Clay Features
- Access 100+ Data Providers: Connect with vetted data sources and use your own API keys for free.
- AI Research Agents: Automate manual research to uncover data traditional providers miss.
- Real-Time Intent Signals: Track and act on customer buying signals instantly.
- Flexible Workflows: Turn data into action with customizable, iterable workflows.
- AI Data Cleaning: Clean and format data in seconds for better usability.
- Conditional Workflows: Run actions based on specific logic without engineering expertise.
- Tool Integration: Constantly update CRMs, email sequencers, and more with enriched data.
- Enterprise-Grade Security: SOC 2 Type II, GDPR, and CCPA compliant, with ISO 27001 on the way.
Clay Use Cases
- Sales Teams: Automate lead enrichment and outreach, saving hours of manual research. For example, SDRs can focus on selling while Clay handles data enrichment.
- Marketing Teams: Create hyper-personalized campaigns using enriched data and AI-driven insights.
- Operations Teams: Streamline workflows by integrating Clay with existing tools like CRMs and email platforms.
- Startups: Automate approval processes and scale outreach without breaking the bank.
- Enterprise Companies: Consolidate GTM stacks, cut costs, and improve data accuracy across teams.
- Uncommon Use Cases: Educational institutions use Clay to teach advanced marketing techniques, while research firms automate data collection and analysis.
Conclusion
Clay is a game-changer for businesses looking to scale their GTM efforts efficiently. Its unique combination of data enrichment, AI research agents, and automated workflows ensures you’re always working with the best data and acting on it effectively. Whether you’re a startup or an enterprise, Clay helps you save time, cut costs, and focus on what really matters—growing your business. Ready to transform your growth strategy? Try Clay today and see the difference for yourself.
