Tool profile

Zapier

Task-billed automation with a free 100 task plan, Agents and an editor Copilot

Free tier19.99 USD a month billed annually for Pro at 750 tasks, or 29.99 USD billed monthly
Overview

Zapier bills automation by monthly task volume across Free, Pro, Team and Enterprise plans. Free allows 100 tasks and two-step Zaps only. Pro starts at 750 tasks for 19.99 USD a month billed annually. AI features include Zapier Agents (counted in activities, a separate unit from tasks), a Copilot in the editor, Chatbots, MCP and AI by Zapier.

Visit Zapier

Is Zapier worth it?

What it is
Task-billed automation with a free 100 task plan, Agents and an editor Copilot
Worth a look if
Zapier fits a marketer connecting many apps who will stay near 750 to 2,000 tasks a month, with Agents on a separate allowance of 400 activities on Free and 1,500 on Pro.
Skip it if
You run high-volume multi-step workflows where per-task billing compounds, or you need MCP calls at volume, since each call uses 2 tasks.
Cost to start
19.99 USD a month billed annually for Pro at 750 tasks, or 29.99 USD billed monthly. Yes. Free plan: 100 tasks a month, two-step Zaps, 1 seat, 15-minute polling, 400 Agent activities a month and 2 chatbots. New accounts get a 14-day Pro trial with no credit card required.

Zapier at a glance

Job categoryAutomation and Lifecycle
What it replacesManual copying of data between marketing apps
Pricing modelFree tier
Starting price19.99 USD a month billed annually for Pro at 750 tasks, or 29.99 USD billed monthly
Free tierFree plan: 100 tasks a month, two-step Zaps, 1 seat, 15-minute polling, 400 Agent activities a month and 2 chatbots. New accounts get a 14-day Pro trial with no credit card required.
Getting startedFree tier
Built forMarketers connecting forms, CRMs and email tools across a large app catalogue
CompanyNot published
Last verifiedOctober 2026

Zapier pricing and plans

PlanPriceWhat it includesWhat that works out at
Free0 USD100 tasks a month, two-step Zaps, 1 seat, 15-minute polling, Tables 2,500 records, 400 Agent activities a month
Professional (Pro)From 19.99 USD a month annual, 29.99 USD monthly, at 750 tasksMulti-step Zaps, 2-minute polling, 1,500 Agent activities a month, unlimited Copilot, AI by Zapier. Tiers run from 750 to 2,000,000 tasks.19.99 / 750 tasks = about 0.027 USD a task at the entry tier. At 2,000 tasks, 49 / 2,000 = 0.0245 USD a task.
TeamFrom 69 USD a month annual, 103.50 USD monthly, at 2,000 tasks1-minute polling, starts at 2,000 tasks a month, tiers run to 2,000,000 tasks69 / 2,000 tasks = 0.0345 USD a task at the entry tier.
EnterpriseCustom, through Zapier Sales1-minute polling, unlimited Copilot, Agents and chatbots beyond 20 on custom terms. Price not published.
  • Annual billing is 33% off the monthly rate. Non-profits get an extra 15% off, excluding pay-per-task charges.
  • Above 2,000,000 tasks a month the pricing page directs buyers to Sales. The 750 and 1,500 task tiers are Pro only.
  • Pay-per-task overage: monthly plans pay 2.5 times the base task rate and annual plans 1.25 times. Usage stops at 3 times the task subscription.
  • Chatbot add-ons are shown at about 13.33 USD a month for about 5 chatbots and about 66.67 USD for about 20, annual billing.
  • Agents on Pro start at about 33.33 USD a month annual according to the pricing page.

Priced by monthly task volume. Task allowances reset monthly even on annual plans, and annual billing is 33% off the monthly rate.

Zapier features: what it does

  • Free plan: 100 tasks a month, two-step Zaps, 1 seat and 15-minute polling, with unlimited Zaps, Tables and Forms within task limits
  • Zapier Agents are available on all plans, with 400 activities a month on Free and 1,500 on Pro, as a unit separate from tasks
  • Copilot in the editor has a daily message limit on Free and is unlimited on Pro, Team and Enterprise
  • Zapier Chatbots: 2 on Free, and paid add-ons of about 5 or about 20 chatbots, gated by feature rather than usage
  • Zapier MCP is available on all plans, and AI by Zapier is Pro, Team and Enterprise only, priced by model tier per AI step
  • The Agents page states access to 9,000+ apps, and the AI page states 30,000+ actions behind one connection

Zapier limitations

  • Each MCP tool call uses 2 tasks, so MCP volume draws down the monthly task allowance.
  • Agent runs are capped at 10 activities per run on Free and 40 on paid plans.
  • Free polling is every 15 minutes, against 2 minutes on Pro and 1 minute on Team and Enterprise.
  • Overage on monthly plans bills at 2.5 times the base task rate when pay-per-task is on, usage stops at 3 times the plan size, and without pay-per-task usage stops at the limit.
  • Prices are shown in USD and non-USD billing converts at the exchange rate at payment, so recurring charges can vary.

Who Zapier is for

Your situationWhat that means here
Marketer testing one two-step automationThe Free plan allows 100 tasks a month and two-step Zaps, with 15-minute polling.
Lead routing with several stepsMulti-step Zaps need Pro, from 19.99 USD annual for 750 tasks, and each step counts toward tasks.
Team building AI agentsAgents run on all plans with 400 activities on Free and 1,500 on Pro, capped at 10 or 40 activities per run.
Heavy MCP use from an AI assistantEach MCP tool call uses 2 tasks, so 1,000 calls consume 2,000 tasks.
Company with a large task volumeTiers run to 2,000,000 tasks a month, and anything above is a Sales conversation.
Team needing faster triggersPolling is 15 minutes on Free, 2 minutes on Pro and 1 minute on Team and Enterprise.

Zapier use cases for marketers

  • Routing form and ad leads into a CRM and email tool, with multi-step Zaps on Pro.
  • Building agents that qualify leads, draft sales emails or write blog drafts from the templates the Agents page lists.

Zapier FAQ

How much does Zapier cost?

Free is 0 USD for 100 tasks a month. Pro starts at 19.99 USD a month billed annually for 750 tasks, or 29.99 USD billed monthly. Team starts at 69 USD annual for 2,000 tasks.

Do Zapier Agents use tasks?

No. The pricing page says activities are a separate unit and do not use tasks. Free includes 400 activities a month and Pro 1,500.

What happens when I exceed my task limit?

With pay-per-task on, extra tasks bill at an overage rate, and usage stops at 3 times the subscription. With it off, usage stops at the limit until the next cycle.

Zapier sources and references

  1. The Zapier pricing page lists Free at 100 tasks a month with two-step Zaps, Pro from 19.99 USD annual for 750 tasks, Team from 69 USD annual for 2,000 tasks and Enterprise on custom pricing. It states Agents are on all plans with 400 activities on Free and 1,500 on Pro, Copilot unlimited on paid plans, MCP calls use 2 tasks each, and a 14-day Pro trial without a credit card.zapier.com
  2. The Zapier Agents page describes AI teammates built with Copilot that work across 9,000+ apps, with knowledge sources for chatbots and templates for lead qualification, support replies, sales emails and SEO blog articles. The page documents no plan tiers or usage limits.zapier.com
  3. The Zapier AI page describes Agents as AI that takes action across tools, lists 9,000+ apps and 30,000+ actions, and says one connection gives AI tools such as Claude, ChatGPT and Cursor access to those actions.zapier.com

Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.