Tool profileYoast SEO
WordPress SEO plugin with a free core and a Premium plan that adds AI metadata tools
Free trialFree core plugin, with Premium at 118.80 a year ex VAT for one site
Overview
Yoast SEO is a WordPress plugin from Yoast BV that analyzes SEO and readability while you write, and generates meta tags, canonical URLs, XML sitemaps and schema. The core plugin is free. Yoast SEO Premium is 118.80 a year excluding VAT for one site and adds AI title and description drafting, redirects, internal linking suggestions and multiple keyphrases.
Visit Yoast SEOIs Yoast SEO worth it?
- What it is
- WordPress SEO plugin with a free core and a Premium plan that adds AI metadata tools
- Worth a look if
- Yoast SEO fits a WordPress site owner who wants on-page analysis, schema and sitemaps free, and AI metadata drafting, redirects and internal linking suggestions for 118.80 a year per site.
- Skip it if
- Your site is not on WordPress, or you need keyword research, rank tracking or AI visibility monitoring, which the plugin pages do not list.
- Cost to start
- Free core plugin, with Premium at 118.80 a year ex VAT for one site. Trial only. The core Yoast SEO plugin is free. The free plugin lists no AI tools. A changelog entry mentions an AI free trial with no length or limits stated.
Yoast SEO at a glance
| Job category | SEO and Keywords |
|---|---|
| What it replaces | Hand written meta tags, schema and redirect rules |
| Pricing model | Free tier |
| Starting price | Free core plugin, with Premium at 118.80 a year ex VAT for one site |
| Free tier | The core Yoast SEO plugin is free. The free plugin lists no AI tools. A changelog entry mentions an AI free trial with no length or limits stated. |
| Getting started | Free trial |
| Built for | WordPress site owners who want free on-page analysis, schema and sitemaps |
| Company | Yoast BV |
| Last verified | October 2026 |
Yoast SEO pricing and plans
| Plan | Price | What it includes | What that works out at |
|---|---|---|---|
| Yoast SEO (free) | Free | SEO and readability analysis, schema, XML sitemaps, canonical URLs, bulk editor, llms.txt, support through the WordPress.org forums | |
| Yoast SEO Premium | 118.80 a year ex VAT | Everything in free, AI features, redirect manager, internal linking tool, up to 5 keyphrases, social previews, bot blocker, Local, News and Video SEO, 1 Google Docs add-on seat, 24/7 support | 118.80 / 12 = 9.90 a month per site. One subscription covers one site or domain. |
| Yoast WooCommerce SEO | 178.80 a year ex VAT | Everything in Premium, plus product SEO analysis, product schema, WooCommerce XML sitemaps, canonical management and AI metadata for product pages | 178.80 / 12 = 14.90 a month. The pricing page does not state the site count. |
- The pricing page lists amounts without a currency symbol, and the plugin page shows Premium in euros.
- Premium replaced older plans: Premium at 99 a year, and Local, Video and News at 79 a year each.
- Extra Google Docs add-on seats cost $5 a month each excluding VAT.
Annual subscription, prices shown excluding VAT. Additional Google Docs add-on seats are $5 a month each excluding VAT.
Yoast SEO features: what it does
- Free: real-time SEO and readability analysis, inclusive language analysis, SERP previews, XML sitemaps, canonical URLs and schema output
- Premium: AI Generate for SEO titles and descriptions across posts, pages, products, categories and tags, plus product image alt text
- Premium: AI Optimize suggestions, an AI Summarize block and bulk approval of AI drafted metadata, with nothing saved until reviewed
- Premium: redirect manager, internal linking suggestions, up to 5 keyphrases per post and a bot blocker for AI training use
- Free: an llms.txt feature, and a free bulk editor
Yoast SEO limitations
- AI features are a Premium feature, and the free plugin lists no AI tool or free usage quota.
- A Sparks counter tracks AI use across features, and the plan size, any cap and the rate limit numbers are not stated in the help article.
- One subscription covers one site or domain, and multiple sites need a custom quote.
- AI quality may vary for lesser-resourced languages compared to English, according to Yoast.
Who Yoast SEO is for
| Your situation | What that means here |
|---|---|
| Single WordPress blog on a zero budget | The core plugin is free and lists SEO and readability analysis, sitemaps, canonical URLs and schema. |
| Site with hundreds of missing meta descriptions | Premium lists AI drafted titles and descriptions with bulk approval, and nothing saves until reviewed. |
| Agency running many client sites | One subscription covers one site or domain, and multiple sites need a custom quote. |
| WooCommerce store | Yoast WooCommerce SEO is 178.80 a year ex VAT and adds product schema and AI metadata for product pages. |
| Marketer who wants AI visibility tracking | The plugin pages list AI training controls and llms.txt, and no tracking of brand mentions in AI answers. |
Yoast SEO use cases for marketers
- On-page SEO for blog posts, with keyphrase and readability checks in the editor.
- Bulk drafting of missing titles and meta descriptions, approved in bulk.
- Technical SEO hygiene through sitemaps, schema, canonical URLs and redirects.
Yoast SEO FAQ
Is Yoast SEO free?
The core plugin is free. Premium is 118.80 a year excluding VAT for one site and adds AI features, redirects, internal linking suggestions and up to 5 keyphrases.
Does Yoast SEO cap its AI features?
A Sparks counter tracks AI use and a general rate limit applies, but the help article does not state a number. The AI tools are Premium features, and free users may get some sparks to try them.
Yoast SEO sources and references
- Yoast SEO Premium is 118.80 a year and Yoast WooCommerce SEO is 178.80 a year, both annual and excluding VAT. Premium includes the free plugin, AI features (beta), Redirect Manager, Internal Linking Tool, Social Preview Tool, SEO Workouts, crawl optimization settings, and one Google Docs add-on seat. The page states no site limit for either plan.yoast.com
- The plugin page documents Premium redirects, up to 5 keyphrases in 20+ languages, AI drafted metadata approved in bulk, a content planner, internal linking, schema aggregation, a bot blocker, and states one subscription covers one site or domain at 118.80 euros a year ex VAT.yoast.com
- The AI features are AI Generate (titles, descriptions and product image alt text), AI Summarize and AI Optimize, exclusive to Premium, WooCommerce SEO and Yoast SEO AI+. A Sparks counter tracks use, a general rate limit applies, and no spark amounts per plan are stated.yoast.com
- The free plugin lists SEO and readability analysis, SERP previews, schema, XML sitemaps, canonical URLs, a free bulk editor and support through the WordPress.org forums.wordpress.org
Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.