Tool profileVirlo
Short-form video research agents priced by monthly credits, with a 7 day trial
Free trial49 USD per month for Starter after the 7 day trial, rising to 199 USD for Pro and from 499 USD for Enterprise
Overview
Virlo tracks outlier short-form videos across TikTok, Instagram and YouTube, breaks each one down by hook, format and angle, and turns chosen videos into scripts, creative briefs and PDF reports. Content research agents cost 100 credits per run. Starter is 49 USD a month for 2,000 credits, Pro is 199 USD for 12,000 and Enterprise starts at 499 USD for 20,000, each with a 7 day trial on the first two. The API is a separate usage-based product.
Visit VirloIs Virlo worth it?
- What it is
- Short-form video research agents priced by monthly credits, with a 7 day trial
- Worth a look if
- Virlo fits an agency or e-commerce team briefing creators from winning short-form formats, and can work within 2,000 credits a month, which is 20 agent runs at 100 credits each, for 49 USD.
- Skip it if
- You need a fixed number of searches a month, since credits are spent on several actions, or you want the API inside an app plan, because it is sold separately.
- Cost to start
- 49 USD per month for Starter after the 7 day trial, rising to 199 USD for Pro and from 499 USD for Enterprise. Trial only. No free plan. 7 day free trial on Starter and Pro, billed monthly after the trial. The homepage also offers 3 free searches with no account.
Virlo at a glance
| Job category | Social Media |
|---|---|
| What it replaces | Scrolling TikTok and Reels by hand to collect reference videos for briefs |
| Pricing model | Trial only |
| Starting price | 49 USD per month for Starter after the 7 day trial, rising to 199 USD for Pro and from 499 USD for Enterprise |
| Free tier | No free plan. 7 day free trial on Starter and Pro, billed monthly after the trial. The homepage also offers 3 free searches with no account. |
| Getting started | Free trial |
| Built for | Agencies researching hooks and formats for several brands that post weekly |
| Company | Not published |
| Last verified | October 2026 |
Virlo pricing and plans
| Plan | Price | What it includes | What that works out at |
|---|---|---|---|
| Starter (monthly) | 0 USD for the 7 day trial, then 49 USD a month | 2,000 plan credits a month, realtime data queries, content research agents, hook, script and format analysis, account tracking, WhatsApp, Notion and Gmail integrations, Excel, CSV and JSON exports | 49 / 2,000 = 0.0245 USD a credit. A 100 credit agent run is 2.45 USD, and 2,000 / 100 = 20 runs a month if credits go only to agent runs. |
| Pro (monthly) | 0 USD for the 7 day trial, then 199 USD a month | 12,000 plan credits a month, everything in Starter plus Meta Ads Library, team seats, beta access to new features and priority support | 199 / 12,000 = about 0.0166 USD a credit. A 100 credit agent run is about 1.66 USD, and 12,000 / 100 = 120 runs a month. |
| Enterprise | From 499 USD a month | 20,000 plan credits a month, everything in Pro plus 10 team seats, API and web app access with shared credits, a dedicated account manager, a dedicated Slack channel and training | 499 / 20,000 = about 0.025 USD a credit. A 100 credit agent run is about 2.50 USD, and 20,000 / 100 = 200 runs a month. |
- Content research agents cost 100 credits per run, and credits are consumed when actions are performed in the web app. The page links to a longer explanation of what else uses credits.
- Pro is described as 32% cheaper per credit than Starter. The arithmetic above gives 0.0166 against 0.0245 USD, which is about 32% lower.
- The comparison table shows a 3 and a 10 in its team seats row, and the Enterprise plan card states 10 team seats included. Starter shows no seat figure.
- API access is listed under Enterprise as shared credits with the web app and is also sold as a separate product for developers, with MCP and webhooks included.
- Whether unused credits roll over is a question on the pricing page, and the answer is not in the cached text.
Prices shown are monthly. The pricing page has an annual toggle labelled as saving 30%, with the annual amounts not captured in the cached text. Enterprise is from 499 USD and booked through a call.
Virlo features: what it does
- Content research agents write the search terms from a one-sentence brief, search the video database and can repeat daily, weekly or monthly
- Outlier detection ranks a video against the creator's typical views, so a small account that breaks out ranks above a large account's normal output
- Every video is broken down by hook, hook type, format and angle, with script, creative brief and PDF report output
- Account tracking follows competitors, clients and your own accounts and alerts when a video breaks out
- Exports in Excel, CSV and JSON, with Slack and Discord alerts, Zapier, n8n and webhooks listed in the plan comparison
Virlo limitations
- Credits are shared across actions, and a content research agent run alone costs 100 credits, so the allowance does not map to a fixed number of searches.
- Meta Ads Library, team seats and priority support begin on Pro. The seat and account-connection rows of the comparison table are not fully legible in the cached text, so the per-plan split is not confirmed.
- API access is a separate usage-based product. Its rates are not on the pricing page text.
- Annual billing is labelled as saving 30%, but the annual prices are not shown in the cached text.
Who Virlo is for
| Your situation | What that means here |
|---|---|
| Freelancer researching one niche | Starter is 49 USD a month for 2,000 credits, which is 20 agent runs at 100 credits each, and the first 7 days are 0 USD. |
| Agency with a strategist per client brand | Team seats are listed from Pro upward, with 10 stated as included on Enterprise, and Starter shows no seat figure. |
| Paid social team studying competitor ads | Meta Ads Library access is listed on Pro and above, not on Starter. |
| Product team wanting short-form data in its own app | The API is sold as a separate usage-based product, and the Enterprise tier shares credits between the app and the API. |
| Team that needs a predictable monthly search count | Credits are consumed by actions in the app, with agent runs at 100 credits, so the count depends on what else is run. |
| Buyer weighing annual billing | An annual toggle is labelled as saving 30%, but the annual prices are not in the cached text, so the saving cannot be checked here. |
Virlo use cases for marketers
- Weekly social planning for each client or brand from outlier videos in its niche.
- Briefing UGC creators and editors with formats that already broke out, using generated scripts and creative briefs.
- Competitor and creator tracking for TikTok, Instagram, YouTube and Meta Ads Library research.
Virlo FAQ
How much does Virlo cost?
Starter is 49 USD a month for 2,000 credits, Pro is 199 USD for 12,000 and Enterprise starts at 499 USD for 20,000. Starter and Pro begin with a 7 day free trial.
How many credits does an agent run use?
A content research agent costs 100 credits per run, according to the pricing page. Other actions also consume credits.
Is the API included in the plans?
The API is presented as a separate product for developers, with MCP and webhooks included. The Enterprise plan lists API and web app access with shared credits.
Virlo sources and references
- The Virlo pricing page lists Starter at 0 USD then 49 USD a month after a 7 day free trial with 2,000 plan credits a month; Pro at 0 USD then 199 USD a month after a 7 day free trial with 12,000 plan credits a month, Meta Ads Library, team seats and priority support; and Enterprise from 499 USD a month with 20,000 plan credits a month, 10 team seats included and API and web app access. Content Research Agents cost 100 credits per run, and an annual toggle is labelled Save 30%.virlo.ai
- The Virlo homepage describes content research agents that search 14.7M+ outlier videos across TikTok, Instagram and YouTube, a breakdown of every video into hook, format and angle, scripts and creative briefs, reports exportable as a PDF, competitor tracking, and 3 free searches with no account or card before a 7 day free trial.virlo.ai
Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.