Tool profileSequel
Read-only MCP connector that lets AI agents query marketing data, sold by seat tier
Free tier19 USD per month for Pro, rising to 99 USD for Team
Overview
Sequel connects marketing and revenue data sources such as GA4, Google Ads, Search Console, HubSpot and Stripe to AI agents over MCP, so Claude, ChatGPT or Cursor can answer from live numbers. Connections are read-only by default, a shared definitions layer fixes what terms like blended CAC mean, and each answer returns the query behind it. A free plan allows 3 data sources and 50 queries a month. Pro is 19 USD and Team 99 USD a month.
Visit SequelIs Sequel worth it?
- What it is
- Read-only MCP connector that lets AI agents query marketing data, sold by seat tier
- Worth a look if
- Sequel fits a marketer who already works in Claude or ChatGPT and wants it to read GA4, Google Ads and HubSpot directly, starting on the free plan with 3 data sources and 50 queries a month.
- Skip it if
- You need a dashboard product rather than an agent connection, or you need more than 50 queries a month without paying 19 USD a month for Pro.
- Cost to start
- 19 USD per month for Pro, rising to 99 USD for Team. Yes. Free plan with 3 data sources, 50 queries a month and 1 user.
Sequel at a glance
| Job category | Research and Intelligence |
|---|---|
| What it replaces | Exporting GA4, ad platform and CRM data to spreadsheets to answer a question |
| Pricing model | Free tier |
| Starting price | 19 USD per month for Pro, rising to 99 USD for Team |
| Free tier | Free plan with 3 data sources, 50 queries a month and 1 user. |
| Getting started | Free tier |
| Built for | Marketers who want Claude or ChatGPT to answer campaign and attribution questions from GA4, Google Ads and HubSpot data |
| Company | Not published |
| Last verified | October 2026 |
Sequel pricing and plans
| Plan | Price | What it includes | What that works out at |
|---|---|---|---|
| Free | 0 USD | 3 data sources, 50 queries a month, 1 user, use in any AI agent over MCP, community support | |
| Pro | 19 USD a month | Unlimited data sources, unlimited queries, 1 user, use in any AI agent over MCP, priority support | 19 USD for 1 user is 19 USD per user a month. Against the free cap, 50 queries a month is the limit Pro removes. |
| Team | 99 USD a month | Unlimited data sources, unlimited queries, unlimited users, shared team workspace, priority support | 99 / 5 = 19.80 USD per user a month at 5 users, and 99 / 10 = 9.90 USD at 10 users. |
| Enterprise | Custom | Self-hosted deployment, bring your own models, SSO and SAML, advanced security and compliance, priority support, dedicated Slack channel |
- Team costs 80 USD a month more than Pro and adds unlimited users and a shared workspace, with no change to data source or query limits.
- The homepage says connecting a first source needs no credit card.
- Unlimited queries on Pro and Team are described without a fair-use figure, and none is published.
Prices are shown per month. The pricing page does not state a yearly option. Enterprise is custom, with self-hosted deployment, bring your own models, SSO and SAML.
Sequel features: what it does
- Connects GA4, Google Ads, Search Console, HubSpot, Stripe, BigQuery, Snowflake and Postgres by OAuth or key, read-only by default
- Works in Claude, ChatGPT, Cursor, Codex, VS Code and any MCP client from one connection
- Stores team definitions such as qualified lead, active account or blended CAC and applies them to every answer
- Returns the query it ran with each result, and logs and attributes every query and action
- Keeps connection credentials on its side so agents get answers through a gateway rather than the keys
Sequel limitations
- The free plan is capped at 3 data sources, 50 queries a month and 1 user.
- Pro is 1 user. A shared team workspace and unlimited users start on the 99 USD Team plan.
- Writes such as pausing a campaign or moving a budget are off by default and need explicit enabling and confirmation.
- Enterprise features (self-hosting, bring your own models, SSO and SAML) have no published price.
- The cached pages do not state data retention terms or how long query logs are kept.
Who Sequel is for
| Your situation | What that means here |
|---|---|
| Marketer testing an AI analyst on one account | The free plan allows 3 data sources and 50 queries a month for 1 user, with no card needed to start. |
| Solo operator with many sources | Pro at 19 USD a month removes the 3 source and 50 query caps but stays at 1 user. |
| Agency or team sharing one workspace | Shared workspace and unlimited users start on Team at 99 USD a month. |
| Account owner worried about an agent changing live campaigns | Connectors are read-only by default and a write must show the exact call before it runs. |
| Analyst who needs a number to be checkable | Each result comes back with the query that produced it, and queries are logged. |
| Company requiring SSO or self-hosting | Those sit on Enterprise, which is custom priced, with no figure published. |
Sequel use cases for marketers
- Asking which campaign drove the most conversions last month, or blended ROAS across ad platforms, from live GA4 and ad data.
- Calculating CAC by channel using one stored definition instead of three tools' differing conversion counts.
- Listing top landing pages or this week's signups from inside the AI tool the team already uses.
Sequel FAQ
Can Sequel change my ad campaigns?
Not by default. Connectors are read-only, and if you enable a write the agent has to show the exact call before it runs.
Which AI tools does it work with?
Claude, ChatGPT, Cursor, Codex, VS Code and any other MCP client, from one connection.
What does the free plan include?
3 data sources, 50 queries a month and 1 user, with use in any AI agent over MCP and community support.
Sequel sources and references
- The Sequel pricing page lists a Free plan with 3 data sources, 50 queries a month and 1 user; Pro at 19 USD a month with unlimited data sources, unlimited queries and 1 user; Team at 99 USD a month with unlimited data sources, queries and users plus a shared team workspace; and a custom Enterprise plan with self-hosted deployment, bring your own models, SSO and SAML. Pro, Team and Enterprise list priority support, and Enterprise adds a dedicated Slack channel.sequel.sh
- The Sequel homepage says it connects GA4, Google Ads, HubSpot, Stripe, Search Console, BigQuery, Snowflake and Postgres to agents in Claude, ChatGPT, Cursor, Codex and VS Code over MCP, that connectors are read-only by default, that writes need confirmation showing the exact call, that it returns the query it ran alongside each result, and that it stores team metric definitions such as qualified lead, active account and blended CAC. It lists Google Analytics, Search Console, Google Ads, Meta Ads, HubSpot, Stripe, Mixpanel, Amplitude, PostHog, Google Sheets and Intercom as integrations.sequel.sh
Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.