Tool profileOtto SEO
SEO automation sold inside Search Atlas plans, priced by credits, sites and seats
Free trial99 USD a month for Starter, rising to 399 USD for Pro and from 999 USD for Agency
Overview
Otto SEO (OTTO) is the engine inside Search Atlas that the vendor says runs technical fixes, on-page improvements and content for each site a plan covers. There is no standalone OTTO price. Search Atlas bills 99, 199 and 399 USD a month for Starter, Growth and Pro, and Agency is quoted from 999 USD a month, with a shared monthly pool of Universal Credits and a cap of 1 to 10 sites.
Visit Otto SEOIs Otto SEO worth it?
- What it is
- SEO automation sold inside Search Atlas plans, priced by credits, sites and seats
- Worth a look if
- Otto SEO fits an in-house team or agency that wants OTTO on 1 to 10 sites, with 2,000 to 50,000 tracked keywords, and can budget from 99 USD a month on Starter up to 999 USD a month on Agency.
- Skip it if
- You want OTTO priced on its own, since it is only sold as part of Search Atlas, or you need AI visibility tracking below the 199 USD a month Growth plan, because Starter lists 0 LLM Visibility projects.
- Cost to start
- 99 USD a month for Starter, rising to 399 USD for Pro and from 999 USD for Agency. Trial only. No free plan. 7 day free trial.
Otto SEO at a glance
| Job category | Content and Copy |
|---|---|
| What it replaces | A separate technical SEO audit tool, a content optimisation tool and a rank tracker |
| Pricing model | Trial only |
| Starting price | 99 USD a month for Starter, rising to 399 USD for Pro and from 999 USD for Agency |
| Free tier | No free plan. 7 day free trial. |
| Getting started | Free trial |
| Built for | Agencies running SEO for several client sites under one login |
| Company | Not published |
| Last verified | October 2026 |
Otto SEO pricing and plans
| Plan | Price | What it includes | What that works out at |
|---|---|---|---|
| Starter | 99 USD a month, billed monthly | 50,000 Universal Credits a month, 1 project, 1 seat, 1 site powered by OTTO, 2,000 tracked keywords, 50,000 site audit pages, 0 LLM Visibility projects, 3 GBP profiles | 99 / 50,000 = 0.00198 USD a credit. The page's own example is about 50 premium AI articles, so 99 / 50 = 1.98 USD an article if every credit went to articles. |
| Growth | 199 USD a month, billed monthly | 120,000 Universal Credits a month, 2 projects, 3 seats, 2 sites, 3,500 tracked keywords, 100,000 site audit pages, AI Visibility on ChatGPT, Gemini and Google AI Mode, 2 LLM Visibility projects and 100 queries, Meta and Google Ad Studio | 199 / 120,000 = 0.00166 USD a credit. About 100 premium AI articles a month on the page's example, so 199 / 100 = 1.99 USD an article. |
| Pro | 399 USD a month, billed monthly | 400,000 Universal Credits a month, 4 projects, 5 seats, 4 sites, 6,000 tracked keywords, 5 AI platforms, white-label dashboards and reporting, 4 LLM Visibility projects and 100 queries | 399 / 400,000 = 0.00100 USD a credit. About 350 premium AI articles a month on the page's example, so 399 / 350 = 1.14 USD an article. |
| Agency | From 999 USD a month, billed monthly, through sales | 1,000,000+ Universal Credits a month, 10 projects, 10 seats, 10 sites, client portals and branded dashboards, unlimited keyword tracking, priority support eligibility | 999 / 1,000,000 = 0.00100 USD a credit at the entry price. About 900 premium AI articles a month on the page's example, so 999 / 900 = 1.11 USD an article. |
- Search Atlas is the product being priced. OTTO SEO is listed as a feature (Atlas Agent + OTTO SEO) on every plan, with the number of OTTO-powered sites set by the plan: 1, 2, 4 and 10.
- Credits are a shared monthly pool. The page's rounded examples are premium AI articles, AI content edits and rank checks, for instance 1,500 rank checks or 100 content edits on Starter.
- The Agency card shows 50,000 tracked keywords in its limits table and unlimited keyword tracking in its feature list.
- A free 30 minute onboarding session is included with every trial.
- No annual price is shown. Only monthly billing is displayed.
All four plans are shown as billed monthly. The trial includes a free 30 minute one-on-one onboarding session. The Agency plan lists 5 implementation hours on annual plans, and its price is quoted as from 999 USD a month through sales.
Otto SEO features: what it does
- OTTO SEO is described as running technical fixes, on-page improvements and content on its own, for the sites each plan covers
- Every plan lists Atlas Agent, OTTO SEO, Content Genius and an AI content suite, with connect-and-publish to any CMS including WordPress, Shopify and Webflow
- Growth adds AI Visibility tracking across ChatGPT, Gemini and Google AI Mode, plus Meta and Google Ad Studio. Pro adds Copilot and Perplexity for 5 AI platforms.
- Pro adds white-label dashboards and reporting, and Agency adds client portals, branded dashboards and priority support eligibility
- One shared pool of Universal Credits pays for site audits, content generation, keyword tracking, AI visibility queries and publishing
Otto SEO limitations
- OTTO SEO has no standalone price or plan. It is only available inside Search Atlas subscriptions, which start at 99 USD a month.
- The credit cost of an individual OTTO fix, audit or rank check is not published. The page gives only rounded examples per plan, such as about 1,500 rank checks or 50 premium AI articles for 50,000 credits.
- Starter covers 1 site and lists 0 LLM Visibility projects and queries, so AI visibility tracking starts at Growth.
- Agency is priced as from 999 USD a month and is sold through Talk to Sales, so the full Agency price is not shown.
Who Otto SEO is for
| Your situation | What that means here |
|---|---|
| Agency with 4 to 10 client sites | Pro covers 4 sites at 399 USD a month and Agency covers 10 from 999 USD a month, so site count sets the plan before credits do. |
| Single in-house site that needs technical fixes applied | Starter covers 1 site powered by OTTO for 99 USD a month, with 2,000 tracked keywords and 50,000 audit pages. |
| Team that wants to track brand mentions in AI answers | AI Visibility starts at Growth, 199 USD a month, with 2 projects and 100 queries. Starter lists none. |
| Agency that resells reports under its own brand | White-label dashboards and reporting appear at Pro, 399 USD a month. Client portals arrive at Agency. |
| Buyer who wants to cost out each OTTO change in advance | No per-fix credit rate is published, only rounded monthly examples, so the cost has to be tested in the trial. |
| Team that prefers to pay once a year | Only monthly billing is shown for all four plans. |
Otto SEO use cases for marketers
- Applying technical and on-page SEO fixes across client or in-house sites without a ticket queue for each change.
- Producing and publishing SEO content to a connected CMS from the same credit pool that pays for audits and rank checks.
- Tracking brand visibility in AI answer engines alongside classic keyword rankings, from the Growth plan up.
Otto SEO performance claims, checked
The homepage lists case study results such as 380% more patient inquiries, 111% monthly organic traffic and all fixes shipped in 1 day. It gives no baseline, period or sample for them, and its 8,000 USD a month saving compares against hire-or-outsource prices the vendor chose.
Otto SEO FAQ
Can Otto SEO be bought on its own?
No standalone price is published. OTTO SEO is listed inside every Search Atlas plan, which run from 99 USD a month for Starter to from 999 USD a month for Agency.
How many sites does OTTO cover?
The pricing page shows 1 site on Starter, 2 on Growth, 4 on Pro and 10 on Agency, each labelled as powered by OTTO.
Is there a free trial?
Yes. The plans advertise a 7 day trial with a free 30 minute one-on-one onboarding session. No free plan is listed.
Otto SEO sources and references
- The Search Atlas pricing page lists Starter at 99 USD a month with 50,000 Universal Credits, 1 project, 1 seat, 1 site powered by OTTO, 2,000 tracked keywords and 50,000 site audit pages; Growth at 199 USD a month with 120,000 credits, 2 projects, 3 seats, 2 sites, 3,500 tracked keywords and 100,000 audit pages; Pro at 399 USD a month with 400,000 credits, 4 projects, 5 seats, 4 sites and 6,000 tracked keywords; and Agency from 999 USD a month with 1,000,000+ credits, 10 projects, 10 seats and 10 sites. Every plan carries a 7-day trial.searchatlas.com
- The Search Atlas homepage describes one platform that runs AI visibility (GEO and AEO), SEO, Google and Meta Ads, content and site health, says it fixes what breaks overnight, offers a 7 days free trial with full access, and states a price from 99 USD a month.searchatlas.com
Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.