Tool profileMaverick
Klaviyo inbox placement and subject line testing, plus personalized video priced per send
Maverick is a platform for ecommerce email marketing with three parts: an Inbox Placement Optimizer that works to move Klaviyo campaign and flow emails from Promotions to Primary and keeps a holdout on every send, a Content Optimizer that generates and A/B tests subject lines and preview text, and AI Personalized Videos. Only the video Starter plan has a published price, 300 USD a month for up to 5,000 sends. Optimizer Pro and video Pro are quoted on request.
Visit MaverickIs Maverick worth it?
- What it is
- Klaviyo inbox placement and subject line testing, plus personalized video priced per send
- Worth a look if
- Maverick fits an ecommerce brand on Klaviyo that wants to test inbox placement with a holdout on every send, and can book a demo for Optimizer pricing or pay 300 USD a month for up to 5,000 video sends.
- Skip it if
- You need a published Optimizer price, run an email platform other than Klaviyo (other CRMs are on request), or want personalized video above 5,000 sends a month at a listed rate.
- Cost to start
- 300 USD per month for the Starter personalized video plan, with Optimizer Pro and video Pro quoted on request. Trial only. No free plan. Free trial of Optimizer Pro, 30 days on the pricing page and 2 weeks on the homepage.
Maverick at a glance
| Job category | Automation and Lifecycle |
|---|---|
| What it replaces | Manual subject line testing and one-off personalized video production |
| Pricing model | Trial only |
| Starting price | 300 USD per month for the Starter personalized video plan, with Optimizer Pro and video Pro quoted on request |
| Free tier | No free plan. Free trial of Optimizer Pro, 30 days on the pricing page and 2 weeks on the homepage. |
| Getting started | Free trial |
| Built for | Ecommerce brands running Klaviyo campaigns and flows |
| Company | Not published |
| Last verified | October 2026 |
Maverick pricing and plans
| Plan | Price | What it includes | What that works out at |
|---|---|---|---|
| Optimizer Pro | Custom (book a demo) | Supports all flow messages, campaign and flow email placement, ongoing variation testing, full dashboard, done-for-you set-up, direct Klaviyo integration, month on month terms, 30 day free trial | |
| AI Personalized Videos, Starter | 300 USD a month | Up to 5,000 monthly video sends, 2 unique video flows, email delivery, email support, support for standard CRMs (Klaviyo, HubSpot and others), branded landing pages, analytics | 300 / 5,000 sends = 0.06 USD per send at the cap. Each extra video flow is 100 USD a month. |
| AI Personalized Videos, Pro | Custom (book a demo) | 5,001 or more monthly video sends, 2 unique video flows, email and SMS delivery, email and call support, custom CRM integrations, API integration, branded landing pages, analytics |
- The Starter video plan is the only published price: 300 USD a month, plus 100 USD a month for each additional video flow.
- The pricing page offers a 30 day free trial of Optimizer Pro. The homepage offers a 2 week free trial of the Inbox Placement Optimizer.
- Optimizer Pro and video Pro prices are not published.
Optimizer Pro is listed as month on month with cancel anytime and done-for-you set-up. The video Starter plan is 300 USD a month with 100 USD a month for each additional video flow. Video Pro and Optimizer pricing are custom.
Maverick features: what it does
- Inbox Placement Optimizer works to land campaign and flow emails in Primary rather than Promotions, with ongoing variation testing and automatic traffic allocation by performance
- A holdout is kept on every send so incremental metrics can be compared with a control
- Content Optimizer generates and A/B tests subject lines and preview text in the brand's voice and compares performance against the original
- AI Personalized Videos can feature anyone from your team, plug in anywhere in the customer journey and come with branded video landing pages
- Direct integration with Klaviyo, with other CRMs on request and custom CRM and API integration on the video Pro plan
Maverick limitations
- Optimizer Pro has no published price. The page shows Custom, a demo button and a month-on-month, cancel-anytime term.
- Video Starter is capped at 5,000 monthly video sends and 2 unique video flows. Additional flows cost 100 USD a month each.
- Video Pro (5,001 or more sends) is priced as Custom on request.
- The free trial is given as 30 days on the pricing page and 2 weeks on the homepage, so the length is not consistent.
Who Maverick is for
| Your situation | What that means here |
|---|---|
| Klaviyo brand with Promotions-tab placement concerns | The Optimizer targets Primary placement for campaign and flow emails, with a holdout on every send to measure the change. |
| Team that needs a budget before a call | Optimizer Pro and video Pro are custom, so only the 300 USD a month video Starter has a published price. |
| Brand sending personalized video at volume | Starter stops at 5,000 sends and 2 flows, with extra flows at 100 USD a month, and beyond 5,000 sends the Pro plan is custom. |
| Store on an email platform other than Klaviyo | Direct integration is listed for Klaviyo, with other CRMs available on request. |
| Marketer comparing trial lengths | The pricing page says 30 days for Optimizer Pro and the homepage says 2 weeks, so confirm which applies. |
| Team that wants to cancel freely | Optimizer Pro is described as month on month with cancel anytime. |
Maverick use cases for marketers
- Testing whether more campaign and flow emails reach the Primary tab, with an incremental holdout on each send.
- Automatically testing subject lines and preview text for Klaviyo campaigns.
- Sending personalized videos at points in the customer journey, with branded landing pages and analytics.
Maverick performance claims, checked
The homepage reports 40%+ incremental revenue for named brands and lifts such as 32% conversion and 28% click rate for one of them. The page names a holdout but gives no sample size, date range or method for the figures, and they are customer-reported.
Maverick FAQ
How much does Maverick cost?
The only published price is the Starter personalized video plan at 300 USD a month for up to 5,000 sends, with 100 USD a month for each extra video flow. Optimizer Pro and video Pro are custom.
How long is the free trial?
The pricing page says 30 days for Optimizer Pro. The homepage says 2 weeks for the Inbox Placement Optimizer.
Which email platforms does it work with?
Direct integration is listed for Klaviyo, with other CRMs on request. The Starter video plan lists standard CRMs such as Klaviyo and HubSpot.
Maverick sources and references
- The Maverick pricing page lists Optimizer Pro as supporting all flow messages, with ongoing variation testing, a full dashboard, done-for-you set-up, direct integration with Klaviyo (other CRMs on request), month on month pricing with cancel anytime and a 30 day free trial, with custom pricing. AI Personalized Videos Starter is 300 USD a month for up to 5,000 monthly video sends and 2 unique video flows, with 100 USD a month for additional video flows, and Pro covers 5,001 or more monthly video sends with email and SMS delivery, custom CRM integrations and API integration at custom pricing.trymaverick.com
- The Maverick homepage describes an Inbox Placement Optimizer to land in Primary instead of Promotions, a Content Optimizer that auto generates and A/B tests subject lines and preview text, and AI Personalized Videos with branded video landing pages. It says a holdout is kept on every send, integrates with Klaviyo, and offers a 2 week free trial of the Inbox Placement Optimizer. It cites 40%+ incremental revenue for named brands.trymaverick.com
Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.