Tool profileMarketMuse
Content planning and brief generation, sold by briefs, topics and queries
Free tierFree plan with 10 queries a month. Paid plan prices are not published.
Overview
MarketMuse analyzes a content inventory to plan topic clusters and generate optimization briefs, with four plans capped by users, tracked topics, briefs, strategy documents and queries. Dollar prices are not published: paid plans use a demo booking, and a free plan allows 10 queries a month.
Visit MarketMuseIs MarketMuse worth it?
- What it is
- Content planning and brief generation, sold by briefs, topics and queries
- Worth a look if
- MarketMuse suits a marketer who wants to start on the free plan at 10 queries a month and plan content from a site inventory before deciding on a paid tier.
- Skip it if
- You must see a price before booking a demo, or need a published integration list, since the pricing page shows neither.
- Cost to start
- Free plan with 10 queries a month. Paid plan prices are not published. Yes. Free plan with 1 user and 10 queries a month, with no briefs, tracked topics, site inventory or strategy documents. A free trial link is shown, but its terms are not published.
MarketMuse at a glance
| Job category | SEO and Keywords |
|---|---|
| What it replaces | Manual content gap analysis and topic cluster planning in spreadsheets |
| Pricing model | Free tier |
| Starting price | Free plan with 10 queries a month. Paid plan prices are not published. |
| Free tier | Free plan with 1 user and 10 queries a month, with no briefs, tracked topics, site inventory or strategy documents. A free trial link is shown, but its terms are not published. |
| Getting started | Free tier |
| Built for | Content strategists planning clusters from an existing content inventory |
| Company | MarketMuse, Inc., Boston, Massachusetts, United States |
| Last verified | October 2026 |
MarketMuse pricing and plans
| Plan | Price | What it includes |
|---|---|---|
| Free | Free | 1 user, 10 queries a month. Topic Navigator, Keywords, SERP X-ray and Heatmap, Site Heatmap and Connect, with limited applications. |
| Optimize | Not published | 1 user, 100 tracked topics, 5 briefs and 1 strategy document a month, 100 queries a month, site inventory of 1, article briefs only. |
| Research | Not published | 3 users, 1,000 tracked topics, 10 briefs and 3 strategy documents a month, unlimited queries, site inventory of 1, article briefs only. |
| Strategy | Not published | 5 users, 10,000 tracked topics, 20 briefs and 5 strategy documents a month, unlimited queries, site inventory of 1, all 9 brief types. |
- No dollar figures appear for Optimize, Research or Strategy, so no per-brief cost can be calculated.
- Projects and domains are not published beyond the site inventory count.
Paid plans show Book a demo rather than a price. Billing basis is not published.
MarketMuse features: what it does
- Content clusters analysis finds topic clusters and quick wins based on existing authority
- Content planning scores topics by personalized ranking difficulty and produces a roadmap
- Content briefs recommend structure, expertise and depth, with a generative AI component in Optimize
- Internal link recommendations help build clusters
- A content inventory is built with data points to support decisions, and it is not a CMS
MarketMuse limitations
- Prices for Optimize, Research and Strategy are not published, and their call to action is Book a demo
- Free allows 10 queries a month and no briefs, tracked topics, site inventory or strategy documents
- Optimize allows 1 user, 100 tracked topics, 5 briefs a month and article briefs only
- All published plans show a site inventory of 1
- Trial length, limits and card requirement are not published, and no integrations are listed
Who MarketMuse is for
| Your situation | What that means here |
|---|---|
| Marketer testing before spending | The Free plan allows 10 queries a month with 1 user, and no briefs or strategy documents are included. |
| Solo writer producing a few briefs | Optimize includes 5 briefs a month for 1 user, with article briefs only. |
| Small team planning clusters | Research gives 3 users, 1,000 tracked topics and 3 strategy documents a month. |
| Buyer who must budget from a public price | Optimize, Research and Strategy show Book a demo, so a price needs a sales conversation. |
| Team needing varied brief types | Only Strategy lists all 9 brief types, while Optimize and Research are article only. |
MarketMuse use cases for marketers
- Content planning, where topic clusters and a roadmap show what to create or update.
- SEO content production, where briefs recommend structure, depth and internal links.
- Competitive content analysis, where gaps in competitor coverage are listed.
MarketMuse performance claims, checked
The homepage quotes a customer saying pieces optimized with MarketMuse see 4x to 10x more traffic. It is a testimonial with no baseline, period or method published.
MarketMuse FAQ
Is there a free MarketMuse plan?
Yes. The pricing page lists a Free plan with 1 user and 10 queries a month. It includes no briefs, tracked topics, site inventory or strategy documents.
How much do the paid MarketMuse plans cost?
Not published. The pricing page shows Book a demo for Optimize, Research and Strategy, and no dollar figures.
MarketMuse sources and references
- The pricing page lists Free (1 user, 10 queries a month), Optimize (1 user, 100 tracked topics, 5 briefs, 1 strategy document), Research (3 users, 1,000 topics, 10 briefs, 3 strategy documents, unlimited queries) and Strategy (5 users, 10,000 topics, 20 briefs, 5 strategy documents, all 9 brief types). Paid plans show Book a demo and no price.marketmuse.com
- MarketMuse lists Content Clusters, Competitive Content Analysis, Content Planning, a Content Brief Generator and Optimize, link recommendations, quality analysis and a content inventory, and states that it is not a CMS.marketmuse.com
Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.