Tool profileKlaviyo
Email and SMS platform billed by active profiles, with Composer AI
Free tierFree plan at 0 USD. The product page states paid pricing starts at 60 USD a month based on active profiles.
Overview
Klaviyo sells email, SMS, social, reviews and service tools, with AI features including Composer, predictive analytics, Personalized Send Time and Customer Agent. The free plan covers up to 250 active profiles and 500 emails a month, plus 5 USD of mobile messages and 5 USD of Composer usage. The product page states paid pricing starts at 60 USD a month based on active profiles. Paid tier prices are shown only in a calculator.
Visit KlaviyoIs Klaviyo worth it?
- What it is
- Email and SMS platform billed by active profiles, with Composer AI
- Worth a look if
- Klaviyo fits an ecommerce or subscription marketer who wants email and SMS flows with predictive data and AI drafting, and can start on the free plan of 250 active profiles and 500 emails a month.
- Skip it if
- You need a fixed list of paid plan prices, since the pricing page shows the free plan and a calculator, or you have a large list where cost scales with active profiles.
- Cost to start
- Free plan at 0 USD. The product page states paid pricing starts at 60 USD a month based on active profiles. Yes. Up to 250 active profiles, 500 emails a month, 5 USD of mobile messages a month and 5 USD of Composer usage a month. Email support for the first 60 days.
Klaviyo at a glance
| Job category | Email Marketing |
|---|---|
| What it replaces | Separate email and SMS tools plus manual list segmentation |
| Pricing model | Free tier |
| Starting price | Free plan at 0 USD. The product page states paid pricing starts at 60 USD a month based on active profiles. |
| Free tier | Up to 250 active profiles, 500 emails a month, 5 USD of mobile messages a month and 5 USD of Composer usage a month. Email support for the first 60 days. |
| Getting started | Free tier |
| Built for | Ecommerce marketers building lifecycle email and SMS flows |
| Company | Not published |
| Last verified | October 2026 |
Klaviyo pricing and plans
| Plan | Price | What it includes |
|---|---|---|
| Free | 0 USD a month | Up to 250 active profiles, 500 emails a month, 5 USD of mobile messages, 5 USD of Composer usage |
- The product page FAQ states paid pricing starts at 60 USD a month based on active profiles. Tier prices and limits by profile count are not listed on the pages reviewed.
- An active profile is any profile that can be emailed through Klaviyo regardless of consent status. A phone number alone does not make a profile active for email.
- Customer Agent is billed per shopper-initiated conversation resolved end to end, Helpdesk per shopper-initiated ticket and Reviews per Ready to review event.
- Customer Hub is shown from 20 USD a month and Marketing Analytics from 100 USD a month as examples in the billing help article.
- Bounced emails count toward sends, while skipped emails and double opt-in confirmations do not.
USD as shown. Plans bill monthly in advance, free plans renew on the 1st. Email pricing depends on active profiles and emails sent. Mobile messaging is priced per message. The pricing page shows an unexplained Total of 1 USD in its widget.
Klaviyo features: what it does
- Composer turns a prompt into a campaign or flow and generates copy, graphics, subject lines and audiences
- Predictive analytics cover predicted lifetime value, next order date and churn risk, with Personalized Send Time
- Includes AI experimentation, Image Remix, Reputation Repair AI and a flow audit that recommends changes
- Customer Agent provides support across channels and languages, billed per resolved conversation
- States 400+ app integrations, with mobile messaging covering SMS, MMS and WhatsApp
Klaviyo limitations
- The free plan caps active profiles at 250, emails at 500 a month, mobile messages at 5 USD and Composer at 5 USD a month.
- Paid plan prices by contact tier are not listed in the pages reviewed, only a pricing calculator and a stated start of 60 USD a month.
- Mobile messaging is priced per message and varies by channel, country and segment count, Customer Agent per resolved conversation and Helpdesk per ticket.
- Plans bill monthly in advance, and hitting a send limit requires choosing flexible overages, auto-upgrade or stopping sends.
Who Klaviyo is for
| Your situation | What that means here |
|---|---|
| Small store with under 250 profiles | The free plan lists up to 250 active profiles and 500 emails a month at 0 USD. |
| Store with a growing list | Email cost depends on active profiles and emails sent, and tier prices are shown only in the calculator. |
| Brand adding SMS | Mobile messaging is priced per message by channel, country and segment count. |
| Team wanting AI drafted flows | Composer builds campaigns and flows from a prompt, with 5 USD of usage a month on the free plan. |
| Team worried about sending limits | Billing preferences offer flexible overages, automatic upgrade or stopping until the next cycle. |
Klaviyo use cases for marketers
- Building abandoned-cart, welcome and post-purchase email and SMS flows from store data.
- Segmenting by predicted lifetime value, next order date and churn risk.
Klaviyo FAQ
Does Klaviyo have a free plan?
Yes. It lists up to 250 active profiles, 500 emails a month, 5 USD of mobile messages and 5 USD of Composer usage a month.
How much do paid Klaviyo plans cost?
The product page states pricing starts at 60 USD a month based on active profiles. Tier prices appear only in the pricing calculator.
What is an active profile?
Any profile that can be emailed through Klaviyo, regardless of consent status. A phone number alone does not count for email.
Klaviyo sources and references
- The Klaviyo pricing page lists a free plan with up to 250 profiles, 500 emails a month, 5 USD of mobile messages a month and 5 USD of Composer usage a month, shows paid tiers only through a calculator, and lists Professional Services and Enterprise under Talk to sales.klaviyo.com
- The Klaviyo email marketing product page states pricing starts at 60 USD a month based on active profiles, lists Composer, predictive analytics, Personalized Send Time, Image Remix, Reputation Repair AI and Customer Agent, and cites 400+ app integrations.klaviyo.com
- The Klaviyo billing help article says plans bill monthly in advance, email plans are based on active profiles and emails sent, mobile messaging is priced per message, and limits can be handled by flexible overages, automatic upgrade or stopping sends.help.klaviyo.com
Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.