Tool profileImprovado
Marketing data pipeline with governance and an MCP layer for AI agents
Free tierFree Limited at 0 USD, then 100 USD a month for MCP Only
Overview
Improvado moves marketing data into a warehouse across more than 1,000 connectors and adds a governance layer with pre-flight checks and data quality scoring. It also exposes that warehouse to AI agents over MCP, which is a permissions decision as much as a convenience. Pricing is demo-led and unpublished.
Visit ImprovadoIs Improvado worth it?
- What it is
- Marketing data pipeline with governance and an MCP layer for AI agents
- Worth a look if
- You reconcile marketing data across many platforms and need SOC 2 Type II, HIPAA or FedRAMP alongside it.
- Skip it if
- Your reporting need is met by GA4 and Looker Studio, or you have no data owner to define the unified model.
- Cost to start
- Free Limited at 0 USD, then 100 USD a month for MCP Only. Yes. Free Limited plan at 0 USD a month.
Improvado screenshots
Improvado at a glance
| Job category | Research and Intelligence |
|---|---|
| What it replaces | Hand-built marketing data pipelines and spreadsheet reconciliation |
| Pricing model | Free tier |
| Starting price | Free Limited at 0 USD, then 100 USD a month for MCP Only |
| Free tier | Free Limited plan at 0 USD a month. |
| Getting started | Free tier |
| Built for | Enterprises and agencies reconciling marketing data across many platforms |
| Company | Not published |
| Last verified | August 2026 |
Improvado pricing and plans
| Plan | Price | What it includes | What that works out at |
|---|---|---|---|
| Free Limited | 0 USD a month | Limited access, with plan fit assessed on ad spend, tracked revenue, monthly active users and data source count | |
| MCP Only | 100 USD a month | MCP server access for AI agents querying governed warehouse data | The cheapest way to put an agent on governed marketing data, at 1,200 USD a year. |
| Advanced | Custom | 600 million rows a year, 200 daily actions, up to 50 workspaces | |
| Enterprise | Custom | 1 billion rows a year, 600 daily actions, unlimited workspaces |
- There is a free tier, and an MCP Only tier at 100 USD a month for teams that want agent access to governed data without the full platform.
- Advanced and Enterprise are custom-priced, so the two tiers that carry the pipeline are still a sales conversation.
- Volume limits are published where the price is not: 600 million rows a year and 200 daily actions on Advanced, 1 billion rows and 600 actions on Enterprise.
- Plan fit is assessed on annual ad spend, tracked annual revenue, monthly active users and number of data sources.
No public pricing. For pipeline products, establish whether cost scales with connectors, data volume, or destination seats, since all three are common and they behave differently as you grow.
Improvado features: what it does
- Governance is treated as a product rather than a checkbox, with pre-flight checks, auto-blocking on brand safety violations and data quality scoring
- More than 1,000 connectors including the platforms marketing teams actually reconcile, from Google Ads and Meta to Shopify, Salesforce and Klaviyo
- MCP servers let AI agents query governed warehouse data, which is a more defensible pattern than pointing an assistant at raw exports
- Compliance coverage is unusually deep for marketing analytics, spanning SOC 2 Type II, HIPAA, GDPR, CCPA and FedRAMP
Improvado limitations
- No pricing published, so cost cannot be assessed without a sales process
- Data pipeline projects require an owner who can define the unified model, and that person is frequently missing from marketing teams
- Marketing mix modelling and attribution are listed as solutions without published methodology, which are the areas where method matters most
- Exposing marketing data to AI agents through MCP widens the access surface and the public material does not address permissions
Who Improvado is for
| Your situation | What that means here |
|---|---|
| Enterprise reconciling many platforms | More than 1,000 connectors covering the platforms marketing teams actually argue about. |
| Regulated organisation | SOC 2 Type II, HIPAA and FedRAMP alongside marketing analytics is an unusual combination. |
| Small team on GA4 and Looker Studio | Your reporting need is already met, and a pipeline platform is a large solution to a small problem. |
| Organisation without a data owner | Someone has to define the unified model, and that person is frequently missing from marketing teams. |
| Team pointing AI agents at marketing data | MCP servers querying governed warehouse data is a far more defensible pattern than assistants on raw exports. |
| Buyer relying on the attribution modules | Marketing mix modelling and attribution are listed without published methodology, and method is what matters there. |
Improvado use cases for marketers
- Cross-channel marketing reporting across more than 1,000 connectors including Google Ads, Meta, Shopify, Salesforce and Klaviyo.
- Campaign governance, with pre-flight checks, auto-blocking on brand safety violations and data quality scoring.
- AI agent access to governed warehouse data through MCP servers rather than raw exports.
Improvado FAQ
Why does governance matter more than the connector count?
Because connectors are commodity and trust is not. Dashboards get abandoned when the revenue figure does not match the ad platform and nobody can explain why. Pre-flight checks, quality scoring and audit trails attack that directly.
Is MCP access to marketing data a good idea?
It is a good pattern often executed carelessly. Pointing an agent at a governed, schema-mapped warehouse is more defensible than at raw exports. What is not described is scoping: which agents query what, and whether anything writes back.
Do I need this if I use GA4 and Looker Studio?
Probably not. The test is whether reconciliation costs you real time. Improvado earns its place when you pull from a dozen platforms, argue about which number is right, and need governance you can show an auditor.
Improvado sources and references
- Improvado describes a marketing analytics platform connecting more than 1,000 platforms including Google Ads, Meta, LinkedIn, TikTok, Shopify, Salesforce, HubSpot, Stripe and Klaviyo, with a marketing data governance module providing pre-flight checks, auto-blocking on brand safety violations, budget pacing monitoring and data quality scoring, MCP servers giving AI agents access to warehouse data with Claude and Codex integration, marketing mix modelling and cross-channel attribution, and SOC 2 Type II, HIPAA, GDPR, CCPA and FedRAMP compliance. Named customers include ASUS, illy, AdRoll and SoftwareOne. No pricing is published.improvado.io
- Improvado publishes four tiers: Free Limited at 0 USD a month, MCP Only at 100 USD a month, and Advanced and Enterprise at custom pricing. Plan fit is assessed on annual ad spend, tracked annual revenue, monthly active users and number of data sources. Advanced carries 600 million rows a year, 200 daily actions and up to 50 workspaces; Enterprise carries 1 billion rows, 600 daily actions and unlimited workspaces.improvado.io
Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.