Tool profileHubSpot
CRM-based marketing suite with Breeze agents, priced by tier and credits
Free tierFree plan at 0 USD, Starter from 7 USD a month per seat, Professional from 800 USD a month
Overview
HubSpot Marketing Hub combines email, automation and a CRM with Breeze AI agents for content, campaigns and nurture, plus AEO tracking in beta. The pricing page shows Free at 0 USD, Starter from 7 USD a month per seat, Professional from 800 USD a month and Enterprise from 3,600 USD a month, with onboarding fees of 3,000 and 7,000 USD on the top two. AI usage draws on HubSpot Credits, 500 to 5,000 a month by plan.
Visit HubSpotIs HubSpot worth it?
- What it is
- CRM-based marketing suite with Breeze agents, priced by tier and credits
- Worth a look if
- HubSpot fits a marketing team that wants email, automation and AI agents on one CRM and can budget Professional from 800 USD a month plus a 3,000 USD onboarding fee.
- Skip it if
- You need a low fixed price with advanced automation, since event-based agent triggers are listed from Professional, which carries a one-time onboarding fee.
- Cost to start
- Free plan at 0 USD, Starter from 7 USD a month per seat, Professional from 800 USD a month. Yes. Free plan at 0 USD a month with up to 2 users and 2,000 email sends a month.
HubSpot at a glance
| Job category | Automation and Lifecycle |
|---|---|
| What it replaces | Separate email, CRM and lead scoring tools |
| Pricing model | Free tier |
| Starting price | Free plan at 0 USD, Starter from 7 USD a month per seat, Professional from 800 USD a month |
| Free tier | Free plan at 0 USD a month with up to 2 users and 2,000 email sends a month. |
| Getting started | Free tier |
| Built for | Marketing teams that run email, nurture and lead scoring on the same CRM |
| Company | Not published |
| Last verified | October 2026 |
HubSpot pricing and plans
| Plan | Price | What it includes | What that works out at |
|---|---|---|---|
| Free | 0 USD a month | Up to 2 users, 2,000 email sends a month, no onboarding fee | |
| Starter | From 7 USD a month per seat | 1,000 marketing contacts, 500 HubSpot Credits a month, email sends at 5x the contact tier (5,000), simple Agent Builder automation, basic SEO recommendations | 500 credits at 0.01 USD = 5 USD of included credits a month. |
| Professional | From 800 USD a month (890 USD a month also shown) | 2,000 marketing contacts, 3 Core Seats (extra from 45 USD a month), 3,000 HubSpot Credits, sends at 10x (20,000), advanced Agent Builder triggers, AI lead scoring recommendations, AEO beta, 3,000 USD onboarding | 3,000 credits at 0.01 USD = 30 USD of included credits a month. |
| Enterprise | From 3,600 USD a month | 10,000 marketing contacts, 5 Core Seats (extra from 75 USD a month), 5,000 HubSpot Credits, sends at 20x (200,000), advanced SEO and site auditing, AEO beta with 50 prompts, 7,000 USD onboarding | 5,000 credits at 0.01 USD = 50 USD of included credits a month. |
- Email send caps on paid plans are derived from the stated multipliers (5x, 10x, 20x) applied to included contacts, not listed directly.
- Contact allowances scale with extra marketing contact tiers, not listed in full here.
- AEO is also sold standalone at 50 USD a month, 45 USD a month billed annually.
- Professional shows both 800 and 890 USD a month on the page.
Prices in USD as shown. Starter is per seat, monthly or annual. Professional and Enterprise include Core Seats and carry one-time onboarding fees. HubSpot Credits cost 0.01 USD each, reset monthly and do not roll over.
HubSpot features: what it does
- Breeze agents named for marketing include Content Agent, Campaign Agent, Nurture Agent, Customer Agent and Prospecting Agent
- Drafts blog posts, social content and landing pages with Content Agent, and builds campaign plans from a goal with Campaign Agent
- Offers Lookalike Lists, AI-powered emails and AI lead scoring recommendations, the last listed on Professional
- Tracks brand appearance in answer engines with HubSpot AEO (Beta), at 25 prompts on Professional and 50 on Enterprise by one reading of the pricing page
- Syncs bi-directionally with Salesforce and lists 2,000+ marketplace integrations, plus WhatsApp and SMS through Mobile Messaging
HubSpot limitations
- AI actions draw on HubSpot Credits at 0.01 USD each, included at 500, 3,000 and 5,000 a month on Starter, Professional and Enterprise, resetting monthly with no rollover.
- Professional carries a 3,000 USD and Enterprise a 7,000 USD one-time onboarding fee, and Enterprise pricing is by Talk to Sales.
- Marketing contacts included are 1,000, 2,000 and 10,000 on the paid tiers, and extra contact tiers are priced separately and not listed here.
- The pricing page does not clearly map AI features to the Free plan, and AEO is also sold as a 50 USD a month add-on.
Who HubSpot is for
| Your situation | What that means here |
|---|---|
| Two-person team testing email on a CRM | Free lists up to 2 users and 2,000 sends a month at 0 USD. |
| Team needing advanced Agent Builder triggers | Event-based triggers are listed from Professional, 800 USD a month plus 3,000 USD onboarding. |
| Team drafting a lot of content with AI | Agent actions draw on credits, 3,000 a month on Professional, resetting without rollover. |
| Salesforce-based company | Bi-directional Salesforce sync with control over which records sync is listed. |
| Company wanting AI search visibility tracking | AEO beta is listed with 25 prompts on Professional and 50 on Enterprise, or 50 USD a month standalone. |
HubSpot use cases for marketers
- Running lifecycle email and nurture on CRM data with AI-personalised emails and the Nurture Agent.
- Producing campaign plans and first drafts of content with Campaign Agent and Content Agent.
- Scoring leads and building lookalike lists from fit and intent data in the contact database.
HubSpot FAQ
How much does HubSpot Marketing Hub cost?
The page shows Free at 0 USD, Starter from 7 USD a month per seat, Professional from 800 USD a month and Enterprise from 3,600 USD a month, with onboarding fees of 3,000 and 7,000 USD on the top two.
What are HubSpot Credits?
AI usage draws on credits that cost 0.01 USD each. Starter includes 500, Professional 3,000 and Enterprise 5,000 a month, which reset monthly and do not roll over.
Which Breeze AI features are for marketing?
Content Agent, Campaign Agent, Nurture Agent, Customer Agent, Prospecting Agent, Breeze Assistant, Lookalike Lists, AI-powered emails and AEO in beta.
HubSpot sources and references
- The HubSpot Marketing Hub pricing page lists Free at 0 USD with up to 2 users and 2,000 sends, Starter from 7 USD a month per seat, Professional from 800 USD a month with a 3,000 USD onboarding fee and Enterprise from 3,600 USD a month with a 7,000 USD onboarding fee. It lists 500, 3,000 and 5,000 HubSpot Credits a month, credits at 0.01 USD each that reset monthly, and AEO sold at 50 USD a month.hubspot.com
- The HubSpot marketing product page lists Breeze Assistant, Content Agent, Campaign Agent, Nurture Agent, Customer Agent, Prospecting Agent, HubSpot AEO (Beta), Lookalike Lists and AI-powered emails, bi-directional Salesforce sync, and 2,000+ marketplace integrations.hubspot.com
Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.