Free marketing tools

Free AI Social Media Marketing Tools

Plan social content, evaluate performance and improve channel-specific execution.

Available now

2 Free Tools

Each tool is clearly labelled by how it works: AI-powered, AI-assisted or browser-based.

Social works when the content fits the platform and you measure the right denominator. These tools help you plan channel-specific posts and compare engagement honestly.

Pick the right tool

Which Tool for Which Task

Do it in order

Recommended Workflow

  1. 1

    Choose the denominator

    Decide whether you measure engagement against followers, reach or impressions, then stay consistent so numbers compare.

  2. 2

    Write for one platform at a time

    The same copy rarely works on LinkedIn and Instagram. Adapt hook, length and tone per channel.

  3. 3

    Generate variations

    Produce hooks and CTAs per platform, then pick the strongest instead of shipping the first draft.

  4. 4

    Compare over time

    Track engagement against your own baseline, not a competitor vanity number.

Start where you are

Beginner vs Advanced Tools

Start here

Go deeper

Know your numbers

Metrics That Matter

Engagement rate
Interactions divided by your chosen denominator. The denominator changes the story, so always state it.
Reach vs impressions
Unique people versus total views. Confusing the two inflates results.
Follower vs reach engagement
Reach-based engagement is usually more honest for algorithmic feeds where most followers never see a post.
Avoid these

Common Mistakes

  • Comparing engagement rates that use different denominators.
  • Reposting identical copy across every platform.
  • Chasing follower count while ignoring reach and real action.
  • Judging one post instead of a trend.
Questions

Category FAQs

Are these social tools free?

Yes. Free with no sign up, including the optional AI post drafting.

Should engagement rate use followers or reach?

Reach is usually the more honest denominator, because algorithmic feeds show a post to only a fraction of followers. Pick one and stay consistent.

Does the post generator just repeat the same copy?

No. It adapts hook, structure, length and tone for LinkedIn, Facebook, Instagram and X rather than pasting one message everywhere.

Whats the difference between reach and impressions?

Reach is unique people who saw the content. Impressions is total views, including repeats. Impressions are always equal to or higher than reach.

Can AI post to my accounts?

No. It drafts copy. Scheduling and publishing happen in your own tools, with your review.