Calculate engagement rate using likes, comments, shares and saves against followers, reach, impressions or video views.
Use metrics from the same posts, platform and reporting period.
Enter interaction totals, a denominator and post count.
Engagement rate becomes useful when its calculation method and reporting scope are explicit.
Likes, comments, shares and saves represent different levels of response. Review the breakdown alongside the combined rate.
Do not combine interactions from several posts with the reach from only one post.
| Engagements | Reach | Posts | Rate |
|---|---|---|---|
| 1,600 | 45,000 | 5 | 3.56% |
Add likes, comments, shares and saves, divide by the selected follower, reach, impression or view total, then multiply by 100.
Use the denominator that matches your question and available data. Reach measures engagement among unique exposed accounts, while impressions include repeat exposure.
Yes. Enter totals for the same set of posts and the number of posts to see average engagements per post.
No. Compare like with like by platform, format, audience size, objective and reporting method.