Tool profileBrand24
Social listening priced by keywords tracked and mentions collected
Brand24 publishes complete pricing across five tiers, scaling on the two dimensions that decide cost in listening: how many keywords you track and how many mentions you collect. The entry plan is one user with data refreshed every 12 hours.
Visit Brand24Is Brand24 worth it?
- What it is
- Social listening priced by keywords tracked and mentions collected
- Worth a look if
- You want listening with every tier published from 199 to 1,499 USD a month and a 14 day trial that needs no card.
- Skip it if
- You track many products or markets, since keywords are the binding limit, or you need faster than twice-daily updates on the entry plan.
- Cost to start
- 199 USD per month for Individual billed annually, or 249 USD monthly. Trial only. No free plan. 14 day free trial with no credit card required.
Brand24 screenshots
Brand24 at a glance
| Job category | Research and Intelligence |
|---|---|
| What it replaces | Manually searching social platforms and review sites for brand mentions |
| Pricing model | Trial only |
| Starting price | 199 USD per month for Individual billed annually, or 249 USD monthly |
| Free tier | No free plan. 14 day free trial with no credit card required. |
| Getting started | Free trial |
| Built for | Brands wanting published pricing and a real trial before committing to listening |
| Company | Not published |
| Last verified | August 2026 |
Brand24 pricing and plans
Brand24 does not publish pricing. 199 USD per month for Individual billed annually, or 249 USD monthly No free plan. 14 day free trial with no credit card required.
- Individual is 249 USD a month, or 199 USD billed annually.
- Keywords are the binding limit and they rise slowly: 3 on Individual, 7 on Team, 12 on Pro, 25 on Business.
- Update frequency is tiered too, at 12 hours on Individual, hourly on Team and real-time from Pro.
- Unlimited users from the Team tier, so listening data is not rationed by seat cost.
- Paid plans carry a 30-day money-back guarantee, excluding custom plans.
- Historical archive depth is not published.
Tiers scale on keywords and monthly mentions, and update frequency is itself tiered from 12-hourly to real time. Users are unlimited from the Team plan upward.
Brand24 features: what it does
- Complete public pricing across five tiers from 199 to 1,499 dollars a month, with every limit stated
- Unlimited users from the Team tier upward, so listening data is not rationed by seat cost
- Sixteen source types named including Reddit, Quora, Twitch, podcasts, newsletters and reviews rather than social alone
- A 14 day free trial with no credit card, which is long enough to see a real mention pattern
Brand24 limitations
- The Individual plan at 199 dollars gives one user and updates only every 12 hours, which rules it out for reputation response
- Keywords are tightly limited at 3, 7, 12 and 25, and a brand with several products or markets exhausts them quickly
- Mention caps mean a viral moment can consume a month's allowance in days, exactly when you need the data
- Data retention and historical archive depth are not stated in public pricing
Who Brand24 is for
| Your situation | What that means here |
|---|---|
| Brand wanting published pricing and a real trial | Five tiers published in full with every limit stated, plus a 14 day trial with no credit card. |
| PR or agency team | Unlimited users from the Team tier upward, so listening data is not rationed by seat cost. |
| Solo user on the entry plan | One user and updates only every 12 hours, which rules it out for reputation response. |
| Brand with many products or markets | Keywords are capped at 3, 7, 12 and 25, and multiple products or regions exhaust them quickly. |
| Team needing broad source coverage | Sixteen source types named including Reddit, Quora, Twitch, podcasts and newsletters rather than social alone. |
| Crisis communications team | Mention caps mean a viral moment consumes a month's allowance in days, exactly when the data matters most. |
Brand24 use cases for marketers
- Brand and campaign monitoring across 16 named source types including Reddit, Quora, Twitch, podcasts, newsletters and reviews.
- PR and agency reporting, with unlimited users from the Team tier so listening data is not rationed by seat cost.
Brand24 FAQ
Is 3 keywords enough on the entry plan?
Only for one brand with one name. A brand name, a common misspelling and one product uses all three, leaving nothing for competitors or campaigns. Most setups need seven, which is the Team tier.
What happens if a mention cap is hit mid-month?
Not published. Caps are sized for normal volume, and the weeks you most need listening are the spikes. Establish whether collection pauses and what overage costs.
Does 12-hour updating matter?
For share of voice over weeks, no. For reputation management, twelve hours is the difference between joining a conversation and reading about it afterwards.
Brand24 sources and references
- Brand24 publishes Individual at 199 USD per month annually or 249 monthly with 3 keywords, 2,000 mentions, 1 user and 12-hour updates; Team at 299 or 349 with 7 keywords, 10,000 mentions, unlimited users and hourly updates; Pro at 399 or 499 with 12 keywords, 40,000 mentions and real-time updates; Business at 599 or 699 with 25 keywords and 100,000 mentions; and Enterprise from 1,499 annually with custom limits. A 14 day free trial with no credit card is offered, and monitored sources include Facebook, Instagram, X, news, blogs, Reddit, LinkedIn, Medium, Quora, YouTube, TikTok, reviews, Twitch, newsletters and podcasts.brand24.com
- Brand24 describes itself on its homepage as an AI social listening tool giving access to mentions and insights across social media, news, blogs, videos, forums, podcasts, reviews and more.brand24.com
Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.