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Clay – AI Data Enrichment Outreach

What is it? Clay is a cutting-edge AI-powered platform designed to supercharge your go-to-market (GTM) strategies. It combines data enrichment, AI research agents, and automated workflows to help businesses act on unique data insights. With access to 100+ premium data sources, Clay ensures you’re working with the most comprehensive and accurate data avAIlable. Whether you’re enriching leads, timing outreach, or cleaning data, Clay makes it seamless and efficient.

AI Categories: , Marketing, Sales Assistant

Pricing Model: Freemium

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What is Clay?

Clay is a cutting-edge AI-powered platform designed to supercharge your go-to-market (GTM) strategies. It combines data enrichment, AI research agents, and automated workflows to help businesses act on unique data insights. With access to 100+ premium data sources, Clay ensures you’re working with the most comprehensive and accurate data avAIlable. Whether you’re enriching leads, timing outreach, or cleaning data, Clay makes it seamless and efficient.

Clay Features

  • Access 100+ Data Providers: Connect with vetted data sources and use your own API keys for free.
  • AI Research Agents: Automate manual research to uncover data traditional providers miss.
  • Real-Time Intent Signals: Track and act on customer buying signals instantly.
  • Flexible Workflows: Turn data into action with customizable, iterable workflows.
  • AI Data Cleaning: Clean and format data in seconds for better usability.
  • Conditional Workflows: Run actions based on specific logic without engineering expertise.
  • Tool Integration: Constantly update CRMs, emAIl sequencers, and more with enriched data.
  • Enterprise-Grade Security: SOC 2 Type II, GDPR, and CCPA compliant, with ISO 27001 on the way.

Clay Use Cases

  • Sales Teams: Automate lead enrichment and outreach, saving hours of manual research. For example, SDRs can focus on selling while Clay handles data enrichment.
  • Marketing Teams: Create hyper-personalized campAIgns using enriched data and AI-driven insights.
  • Operations Teams: Streamline workflows by integrating Clay with existing tools like CRMs and emAIl platforms.
  • Startups: Automate approval processes and scale outreach without breaking the bank.
  • Enterprise Companies: Consolidate GTM stacks, cut costs, and improve data accuracy across teams.
  • Uncommon Use Cases: Educational institutions use Clay to teach advanced marketing techniques, while research firms automate data collection and analysis.

Conclusion

Clay is a game-changer for businesses looking to scale their GTM efforts efficiently. Its unique combination of data enrichment, AI research agents, and automated workflows ensures you’re always working with the best data and acting on it effectively. Whether you’re a startup or an enterprise, Clay helps you save time, cut costs, and focus on what really matters—growing your business. Ready to transform your growth strategy? Try Clay today and see the difference for yourself.

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About AI Tools Marketer Founder

Alston Antony - AI Expert

This AI listing information is researched, verified, curated and published by Alston Antony who is AI expert from India/Sri Lanka. As the CEO of Web Wonder Works LLP and co-founder of Maxinium, he has over a decade of experience in software engineering and AI-driven marketing strategies. Alston holds a Master’s degree in Computer Software Engineering from the University of Greenwich and professional member in the British Computer Society (BCS), which underpin his expertise in AI, SEO optimization, and digital transformation.

Beyond his professional achievements, Alston is a passionate educator and thought leader. He has taught thousands of students through platforms like Udemy and built a thriving community of over 15,000 business owners where he shares actionable insights on digital marketing trends. His YouTube channel further amplifies his impact by offering tutorials on AI tools and their applications in marketing. With a deep commitment to innovation, Alston Antony continues to shape the future of AI in marketing, helping businesses unlock their full potential in the digital age.

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