Tool profileAhrefs
Backlink, keyword and rank data suite with Brand Radar for AI mentions
Free tier119 EUR per month for Lite, 750 keywords and 1 user (Starter is listed at 27 EUR a month without stated limits)
Overview
Ahrefs is an SEO data platform with Site Explorer, Keywords Explorer, Site Audit, Rank Tracker and Brand Radar for AI visibility. Plans run Lite at 119 EUR, Standard at 229 EUR and Advanced at 419 EUR a month, each with 1 user included, and Brand Radar AI is a separate product from 179 EUR a month.
Visit AhrefsIs Ahrefs worth it?
- What it is
- Backlink, keyword and rank data suite with Brand Radar for AI mentions
- Worth a look if
- Ahrefs suits a marketer who wants backlink and keyword data with rank tracking, from 119 EUR a month for Lite with 750 keywords and 1 user.
- Skip it if
- You need several seats on one price, since each plan includes 1 user, or want AI visibility bundled, since Brand Radar AI starts at 179 EUR a month on its own.
- Cost to start
- 119 EUR per month for Lite, 750 keywords and 1 user (Starter is listed at 27 EUR a month without stated limits). Yes. Ahrefs Free is offered; the pricing page lists no limits or trial terms for it.
Ahrefs at a glance
| Job category | SEO and Keywords |
|---|---|
| What it replaces | Separate backlink, keyword research and rank tracking tools |
| Pricing model | Free tier |
| Starting price | 119 EUR per month for Lite, 750 keywords and 1 user (Starter is listed at 27 EUR a month without stated limits) |
| Free tier | Ahrefs Free is offered; the pricing page lists no limits or trial terms for it. |
| Getting started | Free tier |
| Built for | Marketers who need backlink and keyword data in the same subscription as rank tracking |
| Company | Not published |
| Last verified | October 2026 |
Ahrefs pricing and plans
| Plan | Price | What it includes | What that works out at |
|---|---|---|---|
| Starter | 27 EUR a month | Limits not stated on the pricing page | |
| Lite | 119 EUR a month | 5 non-verified projects, 750 keywords, 100,000 crawl credits, 150 AI prompt checks, 6 months history, 1 user | 119 / 750 = 0.16 EUR per tracked keyword a month |
| Standard | 229 EUR a month | 20 non-verified projects, 2,000 keywords, 500,000 crawl credits, 300 AI prompt checks, 2 years history, 1 user | 229 / 2,000 = 0.11 EUR per tracked keyword a month |
| Advanced | 419 EUR a month | 50 non-verified projects, 5,000 keywords, 1,500,000 crawl credits, 600 AI prompt checks, 5 years history, 1 user | 419 / 5,000 = 0.08 EUR per tracked keyword a month |
| Enterprise | 1,394 EUR a month, annual commitment required | Unlimited history; other limits not listed |
- Extra users: Lite adds 2 for 37.4 EUR a month each, Standard adds 5 at 56.1 EUR, Advanced adds 10 at 74.8 EUR.
- Brand Radar AI starts at 179 EUR a month.
- Custom prompt packages: Basic 46.7 EUR (2,500 checks), Growth 93 EUR (7,000), Scale 234 EUR (25,000), with per-check overage.
- Project Boost Pro is 18.7 EUR a month per project and Max 180 EUR; Report Builder is 89 EUR a month.
- All plans listed include API and MCP access.
Prices were shown in euros and monthly when accessed. Annual billing is stated as saving up to 17%, with no annual prices listed.
Ahrefs features: what it does
- Site Explorer, Keywords Explorer, Site Audit and Rank Tracker
- Brand Radar tracking brand mentions, citations and sentiment across AI chatbots
- Content Explorer and AI Content Helper
- Web Analytics, GSC Insights, Report Builder and Portfolios
- API with over 100 endpoints, SEO MCP, and connections to ChatGPT, Claude and Copilot
Ahrefs limitations
- Each of Lite, Standard and Advanced includes 1 user; extra seats are paid add-ons
- Annual prices were not listed on the page; only a saving of up to 17% is stated
- Brand Radar AI is sold separately from 179 EUR a month, and custom prompt packages are priced on top
- The page gave no limits or trial terms for the Ahrefs Free and Starter (27 EUR a month) options
- Enterprise limits are not listed, and it requires an annual commitment
Who Ahrefs is for
| Your situation | What that means here |
|---|---|
| Solo marketer or consultant | Each plan includes 1 user, and Lite lists 750 keywords at 119 EUR a month. |
| Team needing several logins | Extra seats are paid add-ons, such as 2 more on Lite at 37.4 EUR a month each. |
| Marketer adding AI mention tracking | Brand Radar AI starts at 179 EUR a month, and plans list 150 to 600 AI prompt checks. |
| Buyer who wants annual pricing certainty | The page states a saving of up to 17% but lists no annual prices. |
| Large site with many projects | Advanced lists 50 non-verified projects, 5,000 keywords and 1,500,000 crawl credits; verified projects are unlimited on all three. |
Ahrefs use cases for marketers
- SEO production: Keywords Explorer and Site Explorer for keyword and competitor research.
- Content planning with Content Explorer and the AI Content Helper.
- AI search reporting: Brand Radar tracks mentions, citations and sentiment across AI chatbots.
Ahrefs FAQ
Is there a free Ahrefs plan?
The pricing page lists Ahrefs Free with a Get started button but gives no limits or trial terms. Check the plan page at signup.
Is Brand Radar included in the plans?
The pricing page lists Brand Radar AI as a separate product starting at 179 EUR a month, with custom prompt packages priced on top.
Ahrefs sources and references
- Plan prices, keyword, project, crawl credit and AI prompt check limits, user add-ons, Brand Radar AI starting price, prompt packages and add-on prices.ahrefs.com
- Tool list covering Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Brand Radar, Web Analytics, API and chatbot connections.ahrefs.com
Compiled by Alston Antony from the sources above:how we compile these entries and ouraffiliate disclosure.