Free marketing tools

Free Website & CRO Tools

Evaluate website performance and conversion opportunities with practical decision support.

Available now

1 Free Tool

Each tool is clearly labelled by how it works: AI-powered, AI-assisted or browser-based.

Your website has one job: turn visitors into action. Conversion work is mostly removing friction and measuring honestly, not chasing clever tricks that do not survive a real audience.

Pick the right tool

Which Tool for Which Task

Do it in order

Recommended Workflow

  1. 1

    Pick one primary conversion

    Choose the single action that matters most on the page. Optimizing for two goals at once usually improves neither.

  2. 2

    Measure the current rate honestly

    Use a stable window and exclude bot and internal traffic, so your baseline reflects real visitors.

  3. 3

    Model the lift before you build

    Use the calculator to see what a realistic improvement is worth. A small lift on high traffic often beats a big lift on low traffic.

  4. 4

    Change one thing at a time

    Test a single variable so you actually know what moved the number.

Start where you are

Beginner vs Advanced Tools

Start here

Know your numbers

Metrics That Matter

Conversion rate
Share of visitors who complete your primary action. Always state the denominator: sessions, users or unique visitors.
Required traffic
How many visitors you need to hit a target at a given rate. Shows whether you have a traffic problem or a conversion problem.
Revenue per visitor
Conversion rate times average order value. A better single number than conversion rate when order values vary.
Statistical significance
Whether a result is real or noise. Small samples lie, so do not call a winner early.
Avoid these

Common Mistakes

  • Celebrating a lift from a sample too small to trust.
  • Optimizing one page for two competing goals.
  • Ignoring traffic source, so a cold channel drags the rate down unfairly.
  • Testing five changes together and never knowing which one worked.
Questions

Category FAQs

Is the conversion tool free?

Yes. It is free to use with no sign up, and the optional AI brief is free too.

What counts as a good conversion rate?

It depends heavily on industry, traffic source and offer. Compare against your own past performance rather than a generic benchmark.

How much traffic do I need before I test changes?

Enough to reach significance. For low-traffic pages, test big, obvious changes rather than button colors.

Does the tool run A/B test statistics?

It models required traffic, target conversions and revenue impact. Use a dedicated significance calculator to declare a test winner.

Can AI improve my conversion rate on its own?

No. AI explains the numbers and points to where to look. The improvement comes from the changes you actually ship.