Free marketing tools

Free Freelancer Pricing Tools

Price services, compare compensation and improve freelance operating decisions.

Available now

3 Free Tools

Each tool is clearly labelled by how it works: AI-powered, AI-assisted or browser-based.

Freelancers and agencies leave money on the table by pricing on gut feel. These tools set rates and compare compensation on real numbers instead of hope.

Pick the right tool

Which Tool for Which Task

Do it in order

Recommended Workflow

  1. 1

    Know your true costs

    Taxes, insurance, tools, downtime and unpaid admin all belong in the rate.

  2. 2

    Price for billable reality

    You cannot bill 40 hours a week, so price the hours you can actually invoice.

  3. 3

    Compare offers on equal terms

    A 1099 rate is not a W2 salary. Adjust for taxes and benefits before deciding.

  4. 4

    Package instead of hourly where you can

    Value pricing beats trading hours for dollars once you know your numbers.

Know your numbers

Metrics That Matter

Billable utilization
Share of your time you can actually invoice. Usually well under 100 percent once admin and sales are counted.
Effective hourly rate
Earnings divided by all hours worked, billable or not. The rate you truly earn.
Self-employment cost gap
Extra taxes and benefits a 1099 must cover compared to a W2 role.
Target annual income
The number your rate has to produce after costs. Work backward from it.
Avoid these

Common Mistakes

  • Setting a rate as if every hour is billable.
  • Comparing a 1099 rate directly to a W2 salary.
  • Forgetting self-employment tax and benefits when leaving a job to freelance.
  • Under-pricing to win work, then resenting the client.
Questions

Category FAQs

Are these pricing tools free?

Yes. Free with no sign up, and the optional AI guidance is free too.

Why is a 1099 rate not the same as a W2 salary?

A 1099 contractor pays self-employment tax and buys their own benefits, so an equivalent 1099 rate has to be meaningfully higher than the matching W2 salary. The tool models the gap.

How many billable hours should I assume?

Fewer than you think. Admin, sales and downtime cut into the week, so most freelancers bill well under 40 hours. Price the realistic number.

Should I charge hourly or by project?

Project or value pricing usually earns more once you understand your costs, because it rewards efficiency instead of penalizing it. Use the hourly rate as your floor.

Can I use these numbers to negotiate?

Yes. They give you a defensible floor and a clear picture of trade-offs, which is exactly what you want going into a rate conversation.