Free browser-based marketing utility

Free UTM Builder

Build a properly encoded campaign tracking URL from destination, source, medium, campaign, term and content parameters.

Related topicsCampaign trackingMarketing analytics
Campaign URL builder

Build a Tracking URL

Enter the campaign values exactly as you want them reported in analytics.

Local utility
Your campaign URL will appear here

Add a valid destination and the required UTM values.

Practical guide

How to Use the UTM Builder

Use a consistent naming convention

Choose lowercase source, medium and campaign values your team can recognize. Consistent names reduce fragmented reporting.

Test the final destination

Open the generated link and confirm that the page loads, existing query parameters remain intact and the campaign values appear correctly.

Questions answered

UTM Builder FAQs

What are UTM parameters?

They are URL query parameters used by analytics platforms to identify campaign source, medium, name, term and content.

Are values URL encoded?

Yes. The builder uses the browser URL API to encode values and preserve existing parameters.

Does the QR code send my URL elsewhere?

No. The QR image is created in the browser using a bundled QR library.